Marketing Intern, K12 Tutoring

Job Description

SUMMARY: K12 Tutoring (formerly Stride Tutoring), is the first major online tutoring company that exclusively utilizes state-certified teachers to deliver outstanding K-12 tutoring from the convenience of a laptop. We tutor all major subjects and over 100 courses across all grade levels. We serve both district and direct customers to provide tutoring to families in the United States.

K12 Tutoring is a portfolio brand of the highly successful Stride, Inc. - a leader in online education for the past 20 years, most notably through public and private virtual schools offered via our core brand, K12. Some of the other prominent brands in the Stride portfolio include Stride Learning Solutions, Stride Career Prep, MedCerts, Tech Elevator, and Galvanize.

We are looking for a creative Marketing Intern who will support customer acquisition and retention execution for our B2C and B2B marketing efforts, with the goal of attracting, converting, and retaining students and tutors on our platform.The role requires a savvy, creative digital marketer with skills in research, positioning, and messaging. You will develop and oversee the implementation of innovative ways to attract and retain potential customers, and continually iterate on our strategy and tactics to exceed customer growth targets.

ESSENTIAL FUNCTIONS:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• Create engaging blog posts using AI-assisted tools to generate content ideas, outlines, and drafts, while ensuring the final product aligns with brand voice
• Assist in development, maintenance, and execution of social media and content strategy aligned with business goals
• Design, plan, manage, and optimize content for digital campaigns across multiple channels such as organic and paid social media, email marketing, affiliate partners, etc.
• Iterate, improve, and diversify current customer acquisition and retention channels
• Measure, analyze, and report on campaign performance with granular tracking across relevant metrics, including but not limited to impressions, clicks, site visitors, video views, collateral downloads, leads, and conversions
• Evaluate the performance of marketing campaigns to determine their effectiveness and make necessary adjustments to improve results 
• Leverage marketing automation where possible to streamline tasks and workflows
• Organize and maintain detailed schedule of campaign timing and execution for projects
• Gain a deep understanding of our customers’ needs, our products, and the full customer journey
• Coordinate flexibly with colleagues across multiple teams atK12 Tutoring to accomplish goals
• Other duties as assigned

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

REQUIRED QUALIFICATIONS: 

• Two (2) years’ experience developing well-written, innovative consumer web and social media content <