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Marketing & Enablement Senior Manager (Remote)
charity: waterUnited States, United StatesRemotefull_timeVerifiedPosted 12 Feb 2026
💰 $106,220/yr($95,598/yr – $106,220/yr)
About the role
Main Areas of Focus: Major donor & partnership marketing, fundraising product management, project management, donor journeysLocation: Remote - U.S. only.Eligibility: At this time, we are only considering candidates who are eligible to work in the United States without the need of company sponsorship now or in the future. JOB HIGHLIGHTYou’ll develop and drive donor experience strategy and marketing communications for our major donors by building campaigns, content across email, print, SMS and beyond. This role sits at the intersection of marketing strategy and frontline enablement, translating donor insights into actionable journey frameworks, while equipping our development team with the tools, content, and systems they need to build meaningful relationships at scale.
JOB SUMMARYThe Marketing & Enablement Senior Manager, is an individual contributor, who reports to the VP of Marketing & Partnerships and is responsible for designing and implementing donor journeys, major donor fundraising products, and setting our major donor communication strategy. You’ll be embedded in the Key Relationships team to understand their unique goals and needs and then work closely with the wider Marketing team to shape strategies that create world-class experiences and campaigns that expand our Major Donor supporter base and increase Lifetime Value. You’ll collaborate with Creative and Product to develop world-class stories, reports, digital experiences, and communications that further the charity: water brand. YOU’LL BE RESPONSIBLE FOR…● Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products● Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement● Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products● Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story● Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth● Equipping development representatives with marketing collateral, talking points, email communications and engagement tools● Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting● Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies
YOU MUST HAVE…● 7+ years nonprofit marketing or fundraising experience ● 3+ years in project management● Experience in sales enablement● Excellent written and verbal communication skills● Proven success collaborating across people, teams, and departments and working against competing priorities● Understanding of donor journey frameworks and moves management● Strong project management skills with the ability to lead cross-functional initiatives from strategy through execution
IT’S AN ADDED PLUS IF YOU HAVE…● Experience with marketing automation platforms and CRM systems● Experience with direct mail and print communications● Experience managing fundraising products
YOU’LL BE SUCCESSFUL IF...You're a communication aceYou know that the secret to success is keeping people in the know. You not only know what to communicate but when, how, and why it’s important. You possess exceptional relational, oral, and written communication skills. You’re extremely organized and detail orientedYou prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion. You can handle and prioritize several projects at once. You can turn a long thread of email correspondence into actionable items for multiple people. You get things doneYou’re a multitasking machine and you don’t have a problem getting your hands dirty. You follow through on every task, no matter how big or small, and when duty calls you take matters into your own hands. You live for hitting deadlines and understand the importance of keeping on schedule and on budget. You take initiative on projects from the
JOB SUMMARYThe Marketing & Enablement Senior Manager, is an individual contributor, who reports to the VP of Marketing & Partnerships and is responsible for designing and implementing donor journeys, major donor fundraising products, and setting our major donor communication strategy. You’ll be embedded in the Key Relationships team to understand their unique goals and needs and then work closely with the wider Marketing team to shape strategies that create world-class experiences and campaigns that expand our Major Donor supporter base and increase Lifetime Value. You’ll collaborate with Creative and Product to develop world-class stories, reports, digital experiences, and communications that further the charity: water brand. YOU’LL BE RESPONSIBLE FOR…● Creating and implementing a customized major donor marketing strategy, informed by donor insights, and aligned with donor products● Designing and implementing end-to-end donor journeys for major donors, from awareness through long-term engagement● Leading the development of charity: water’s comprehensive email, SMS and direct mail programs for our major donor audiences across acquisition and retention; including leading campaign development and fundraising products● Enhancing storytelling elements in marketing strategies to create compelling narratives that resonate with our consumer base and effectively communicate our brand story● Providing regular reports and insights to leadership, identifying trends, areas for improvement and opportunities for growth● Equipping development representatives with marketing collateral, talking points, email communications and engagement tools● Developing and maintaining segmentation strategies to deliver personalized and targeted communication and work closely with the Data & Analytics team to leverage donor data for effective segmentation and targeting● Collecting and identifying actionable insights on our communications through surveys, interviews, and feedback loops that can inform our strategies
YOU MUST HAVE…● 7+ years nonprofit marketing or fundraising experience ● 3+ years in project management● Experience in sales enablement● Excellent written and verbal communication skills● Proven success collaborating across people, teams, and departments and working against competing priorities● Understanding of donor journey frameworks and moves management● Strong project management skills with the ability to lead cross-functional initiatives from strategy through execution
IT’S AN ADDED PLUS IF YOU HAVE…● Experience with marketing automation platforms and CRM systems● Experience with direct mail and print communications● Experience managing fundraising products
YOU’LL BE SUCCESSFUL IF...You're a communication aceYou know that the secret to success is keeping people in the know. You not only know what to communicate but when, how, and why it’s important. You possess exceptional relational, oral, and written communication skills. You’re extremely organized and detail orientedYou prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion. You can handle and prioritize several projects at once. You can turn a long thread of email correspondence into actionable items for multiple people. You get things doneYou’re a multitasking machine and you don’t have a problem getting your hands dirty. You follow through on every task, no matter how big or small, and when duty calls you take matters into your own hands. You live for hitting deadlines and understand the importance of keeping on schedule and on budget. You take initiative on projects from the
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