Marketing Data Analyst - Partner Programs

Company Description

Bosch Home Comfort Group is the division of Bosch that specializes in providing high-quality HVAC products to residential and commercial customers. As part of our commitment to customer loyalty and satisfaction, we have recently launched a new partner program aimed at enhancing the customer lifetime value of HVAC contractors who purchase and recommend our products. To support this initiative and help drive our inbound growth marketing strategies, we are seeking a talented Growth Marketing and Partner Program Analyst to join our marketing team.

Job Description

Responsibilities:

- Analyse and optimize the effectiveness of the newly implemented partner program to maximize customer lifetime value (CLV) and strengthen relationships with HVAC contractors.

- Support Partner Program customer administration, as well as development and administration of Lead Generation tools.

- Conduct research and gather data on market trends, competitive landscape, and customer behaviour to identify opportunities for growth marketing strategies.

- Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns targeting HVAC contractors, leveraging various channels including digital, social media, email, and events.

- Use analytics tools and platforms to monitor, track, and report on key performance indicators (KPIs) related to partner program effectiveness and growth marketing initiatives.

- Provide insights and recommendations to drive continuous improvement of partner program features, benefits, and incentives.

- Collaborate with the sales team to ensure alignment and support for growth marketing initiatives and partner program enhancements.

- Assist in the creation of marketing collateral, content, and presentations related to growth marketing strategies and the partner program.

- Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing and partner program management.

- Travel Expectation: Up to 20% (domestic and Canada) 

Qualifications

Basic Qualifications: 

- Bachelor's degree. 

- 3+ years of experience in growth marketing or partner program management.

- 3+ years of experience with data analysis tools and platforms.

- 3+ years of experience with marketing principles, customer segmentation, and market research methodologies.

Preferred Qualifications: 

- Bachelor's degree in Digital Marketing, Business, Data Analytics or similar field.

- Familiarity with the HVAC industry and its ecosystem, including contractors, distributors, and manufacturers, is preferred.

- Strong analytical skills and the ability to leverage data to optimize growth marketing strategies.

- Ability to effectively communicate complex concepts and data-driven insights to stakeholders at all levels.

- Excellent written and verbal communication skills.

- Detail-oriented with strong organizational and project management abilities.

- Self-motivated, proactive, and able to work both independently and collaboratively in a fast-paced environment.

- Proficiency in marketing automation tools, CRM systems, and content management platforms is a plus.

- Google Analytics, Social Media platforms, HubSpot, Lead Management tools, etc.  

Additional Information

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

Indefinite U.S. work authorized individuals only.  Future sponsorship for work authorization unavailable.