Marketing Data Analyst I

 Requisition ID:                       60852                          Title: Marketing Data Analyst I Division: Arthrex, Inc. (US01) Location: Naples, FL.

 

 

 

 

Main Objective:

The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.

 

Essential Duties and Responsibilities:

• Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
• Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
• Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
• Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
• Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
• Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
• Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
• Identify and recommend process improvements based on operational analytics findings.
• Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
• Share regular reports with key stakeholders, translating complex data into actionable insights.
• Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
• Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
• Continuously expand skillset in data analysis, statistical modeling, and data visualization.
• Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
• Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
• Occasional travel for training, meetings, or trade shows may be required

 

Problem Solving:

Solve routine problems of limited scope and complexity following established policies and procedures.

 

Discretion/Latitude:

Work is closely supervised. Follow specific, detailed instructions. 

 

Education/Experience:

Bachelor’s degree in Information/Data Science, Economics, Statistics, or a related field is preferred.
Experience with SQL is required.
Experience with Google Analytics is required
Experience with Google Tag Manager is a plus
Experience in Front-End Data Visualization & Analytical Tools is a plus

 

Specialized skills:

Strong communication (written and oral) and presentation skills
Business/Customer service orientation

 

Incidental Duties:

The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.

 

Machine, Tools, and/or Equipment Skills:

Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.

 

Reasoning Ability: