Marketing Coordinator

About the Position

The Marketing Coordinator is primarily responsible for developing and implementing marketing campaigns across multiple platforms and formats to drive sales, engagement, retention, and leads. This professional will play a key role in company events, inside sales and support various marketing initiatives.

They will have opportunities to touch many aspects of marketing – events, inside sales, lead generation, content, and more. They may influence or manage external resources such as agencies and freelancers, requiring an understanding of delegation and relationship management.

 

Functions

• Facilitate and work with cross-functional and cross-department groups to develop and optimize campaigns to meet scope, deadline, and budget
• Understand our brand, products, and customers to ensure alignment with marketing strategy and business needs

• Plan, develop and execute campaign calendar, including but not limited to events, content, lead generation, and inside sales
• Work alongside agencies and freelancers to support efforts
• Provide metrics and ROI for campaign activities
• Optimize content and completed projects based on performance metrics
• Research best practices and test implementations
• Coordinate events including meetings, speaking engagements, seminars, trade shows, and exhibits
• Work within marketing platforms to facilitate inside sales communication, lead generation, and nurturing

 

Qualifications

• B.S. /B.A. in marketing, mass communications, journalism, business, or in related discipline or equivalent experience required.
• 1-5 years of experience in Marketing is required.
• Logistics experience is preferred.

 

Competencies

·        Business Acumen - Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization.

·        Communicate for Impact - Proactively communicate with all stakeholders throughout the life cycle of programs and projects.

·        Influencing Others - Can quickly find common ground and solve problems for the organization's good with a minimal amount of noise. Authentically gains the trust and support of peers.

·        Managing Transitions/ Change Management - Effectively manages plans  and communicates changes in processes with appropriate stakeholders.

·        Strategic Agility - Enable Kenco to remain competitive by adjusting and adapting to innovative ideas necessary to support Kenco's long-term organizational strategy.

 

Travel Requirements

• This position is expected to travel approximately 25% or less
• A passport is not required but is recommended.

 

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