Marketing Consultant

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$62,200.00 - $102,600.00

Target Openings

1

What Is the Opportunity?

Under moderate supervision and in conjunction with marketing partner(s), the Marketing Consultant creates and executes less complex integrated marketing campaigns in support of marketing strategies aligned to specific business unit needs; in addition, the position develops content components based on key marketing strategy messaging.

What Will You Do?

• Campaign Execution:
• Creates and manages components of integrated market campaigns in support of business unit and cross business unit initiatives.
• Completes marketing related requests, tasks and activities based on business objectives.
• Develops content, writes, edits and shepherds material through the review/approval process.
• Executes traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing tactics such as video, social media and web for less complex campaigns with some oversight.
• Monitors the effectiveness of campaigns by tracking results; may provide input on campaign ROI analysis and reporting.
• Performs research relative to marketing campaigns.
• Responsible for the ongoing maintenance/refresh of campaign content and tactics with some oversight.
• Supports agency and industry events by executing marketing components.
• Has basic knowledge of established processes, approvals and best practices.
• Collaboration:
• Works collaboratively with manager and marketing partners to understand priorities and objectives.
• Collaborates with manager and marketing peers; may also work with assigned business partners.
• Project Management:
• Manages small sized projects and campaigns.
• Leadership:
• May help train and serve as a resource to more junior marketing staff.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor's degree in marketing or related field or equivalent experience is preferred.
• Proficiency in Salesforce Marketing Cloud (SFMC)
• Minimum of 2 years of hands-on experience in SFMC, including journey building, automation studio, email studio, and data extensions.
• Strong ability to write and troubleshoot AMPscript for dynamic email content and personalization.
• Proven experience in building and maintaining Cloud Pages for forms, landing pages, and microsites within SFMC.
• Ability to interpret campaign performance using key email metrics (open rates, CTR, CTOR, conversions) and optimize based on data insights.
• Detail oriented with a strong focus on accuracy, consistency, and quality control.
• Able to manage multiple campaigns simultaneously, perform thorough QA and testing, and ensure flawless execution across all assets and timelines.
   

What is a Must Have?

• Minimum of 1 year of marketing related work experience is required.
• Working knowledge of all facets of owned and earned paid tactics is required.
• Working knowledge of content writing and tools is required.
• Working knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management is required.
• Intermediate written and verbal communications skills are required.
• Intermediate organizational and time management skills are required.
• Intermediate understanding of marketing concepts is required.

What Is in It for You?

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.