Marketing Communications Manager

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future. 
Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™,  and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

As part of the dynamic results-oriented corporate marketing group the Marcom Manager, Corporate Marketing will play a strategic and cohesive role within the global team.  The primary objective of the Marcom Manager is to develop, manage and drive robust marketing programs. The Marcom Manager collaborates with the content, creative director, external agencies and other cross-functional teams to ensure the message is relevant to the target audience and all initiatives support the strategic pillars. 

The Marcom Manager will have a proven track record in building and managing a world-class marketing program, and is responsible for developing, measuring, and optimizing annual marketing plans for the corporate marketing team, worldwide.  Reporting to the Marketing Program Senior Manager, the Marcom Manager is responsible for ensuring system alignment and developing an activation strategy; ensures that messaging and communication are consistent with the corporate marketing strategy; proactively distributes new information on an ongoing basis to the Corporate Creative and Content team.  

Key Duties

• Lead marketing programs, managing development and production of marketing materials.
• Ability to make appropriate decisions and resolve challenges with all or partial information.
• Engages, inspires and galvanizes the organization around the corporate marketing vision, position and strategies so they are clear in bringing them to life in their areas of expertise
• Participates in corporate marketing strategy discussions and in target audiences
• Participate in the development of overall marketing programs that details specific campaigns and activities designed to achieve agreed upon business objectives
• Working with the Creative Director, to ensure that initiatives are executed in a manner consistent with corporate marketing objectives
• Manage the brand request email inbox, including evaluating brand requirements, answering questions and responding in a timely manner

Qualifications

• Bachelor’s degree in business, Marketing, Communications or equivalent
• 5+ years of branding experience in B2B markets and/or marcom/agency experience
• Proven track record in building a world-class marketing program
• Experience in effectively leading cross-functional teams and agencies
• Interact effectively with all levels of the organization
• Results oriented and demonstrated creativity through prior work
• Works well under pressure and in a fast-paced environment
• Strong understanding of both direct and indirect sales channels
• Skillful verbal and written communicator
• Adobe AEM and Asana experience a plus
• Organized, methodical, strong project manager
• Self-motivated, adaptable, and a team player
• Travel <5%

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientatio