Marketing Category Analyst

The Category Analyst – Aftermarket Truck Accessories is responsible for providing analytical insights, supporting category strategy execution, maintaining digital product assortments, and assisting with category-related merchandising and operational processes. This position supports the Category Manager by interpreting data, monitoring category performance, evaluating market trends, optimizing product content, and coordinating cross-functional initiatives.
The role blends analysis, reporting, digital merchandising, and category management support and exercises independent judgment within defined business guidelines—qualifying it as an exempt-level analytical role.
RESPONSIBILITIES:
Category Analytics & Insights
• Analyze sales, pricing, margin, product mix, and customer behavior data to identify trends, opportunities, and risks.
• Prepare weekly, monthly, and quarterly performance reports with actionable insights.
• Develop dashboards and analytical tools to support forecasting and planning.
• Monitor KPIs and work with the Category Manager to recommend adjustments to assortment, pricing, and promotions.
Digital Merchandising & Content Management
• Maintain and optimize online product content including features, specifications, imagery, categorization, and SEO attributes.
• Partner with marketing and UX teams to enhance product presentation and improve conversion.
• Validate accuracy of pricing updates, promotional messaging, and product availability across channels.
• Support product launches through content preparation, cross-functional coordination, and sales enablement materials.
Category Operations Support
• Assist in maintaining category roadmap initiatives and timelines.
• Monitor inventory levels, identify stockout risks, and collaborate with supply chain on planning inputs.
• Conduct competitive benchmarking of assortment, pricing, and merchandising strategies.
• Support vendor communication on product information, updates, and category opportunities.
• Collaborate with pricing, supply chain, customer service, and sales teams to ensure category alignment and execution.
Strategic & Administrative Support
• Contribute to development of annual operating plans and category growth initiatives.
• Evaluate new product opportunities and provide data-driven recommendations.
• Participate in cross-functional meetings, presenting insights and category updates.
• Continuously seek opportunities to improve category efficiency, customer experience, and profitability.
Characteristics and skills:
• Strong analytical mindset with ability to interpret data and provide insights.
• High attention to detail and accuracy in data management and content execution.
• Excellent written and verbal communication skills.
• Ability to balance multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Excel and PowerPoint; BI tools knowledge preferred.
• Strong organizational and problem-solving skills.
• Ability to work collaboratively across teams and build productive relationships.
• Self-starter with initiative, curiosity, and desire to grow within category management.
• Ability to maintain confidential information with professionalism and discretion.
Educational and other requirements:
• Bachelor’s degree in business, Marketing, Analytics, Retail Management, Supply Chain or related field (or equivalent relevant experience).
• 1–3 years of experience in e-commerce, merchandising, analytics, category management, or related areas preferred.
• Familiarity with e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud) is helpful.
• Strong analytical skills and proficiency with Excel; experience with data visualization tools a plus.
• Ability to work in a data-driven, fast-paced environment with minimal supervision.
• Strong interest in aftermarket automotive products and consumer behavior.