Marketing & Business Development Coordinator

Keen to become part of a truly global, collaborative team of professionals? Your journey begins here.

Hogan Lovells is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world.  Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals.

We have a well-established global Marketing & Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas including Practice M&BD, Client Development and Sector M&BD, Corporate Communications, which includes Public Relations, Brand, Design, Events, and online; and Pitches and Pursuits, which manage strategic global pitches. There are also regional M&BD teams with whom this role will interact.

We seek a capable and enthusiastic self-starter to support the marketing and business development activities for our Life Sciences and Health Care Sector. The role will encompass the full range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online and social media content, events and conferences.

The role will be part of a global team working collaboratively to ensure that objectives and plans for the Life Sciences and Health Care sector marketing and business development are delivered. This will involve ensuring a coordinated, structured approach to marketing efforts for profile raising, targeting, client development, pitching, and knowledge development across the sector group.

PROFILE RAISING AND MARKETING CAMPAIGNS

• Support implementation of integrated marketing campaigns for the practices and sector to help raise our profile and awareness among our key target audiences, and generate opportunities to meet potential clients.

• Maintain and coordinate updates to practice and sector marketing collateral including credentials, practice overviews, brochures, website content, etc.

• Produce, edit, proofread, and distribute client communications. Ensure integration of content throughout internal and external channels, including newsletters and social media.

• Manage the teams social media pages and monitor performance and engagement data (LinkedIn, Twitter, Clearview Social) with regular updates to M&BD stakeholders.

• Support practice and sector-oriented client seminars, webinars, association activities, and other marketing-oriented events and programs, including the recruitment process, development of program materials, day-of support and follow up, including metrics-driven program reporting.

• Coordinate directory submissions for ranking organizations/publications.

• Promotion of practice and sector capabilities across the firm, through regular internal newsletters, and maintenance of practice and sector intranet sites.

BUSINESS DEVELOPMENT

• In partnership with the Life Sciences and Health Care M&BD team, and lawyers, implement client targeting initiatives and campaigns; help to identify new business opportunities and expand client relationships.

• Support partners’ individual objectives and targeting plans and work with them to ensure successful pursuit of the plans.

• Leverage the firm’s CRM database to track client and prospect engagement and maintain client mailing lists.

• Help to populate and maintain the practices’ experience database.

• In conjunction with the M&BD Pitch Team and Specialists, strategize and draft responses to RFPs, customized pitches, and business development presentations.

• Responsible for managing and updating the global sector team tracker on a regular basis with events, thought leadership, pitches, submissions, and return on investments (ROI) information pulled from various sources.

• Support sector teams on various initiatives across the sector globally including implementation and administrative related tasks.

WIDER MARKETING AND BUSINESS DEVELOPMENT PROJECTS

• Manage and contribute to wider marketing and BD projects as required.

• All members of the firm are encouraged to participate in our Global Citizenship program.

QUALIFICATIONS

• Three (3)+ years of relevant experience, preferably in a legal or professional/business services sector.