Marketing Brand Manager

New York, NY

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

WHO WE’RE SNIFFING FOR

As a Brand Manager at BARK, you will be responsible for developing and implementing strategies to enhance the recognition, value, and reputation of our brand. 

We are looking for someone with a combination of creative vision, analytical skills, and market insight to ensure our brand remains competitive, relevant in the marketplace and delivers magic to dogs and their people. Your expertise and creativity will help us connect with our audience, drive brand loyalty, achieve our business objectives and make all dogs happy. 

KEY DUTIES

Brand Strategy:

• Develop and execute comprehensive brand strategies to meet business goals.
• Conduct market research to identify trends, consumer insights, and competitive landscape.
• Define and maintain the brand’s voice, tone, and messaging across all channels.

Marketing Campaigns:

• Plan, coordinate, and execute integrated marketing campaigns that align with brand objectives.
• Collaborate with internal teams and external agencies to produce high-quality marketing materials.
• Analyze campaign performance and optimize strategies based on data-driven insights.

Brand Positioning:

• Ensure consistent brand positioning and messaging across all touchpoints.
• Develop and maintain brand guidelines to ensure uniformity in visual and verbal communication.
• Monitor brand perception and adjust strategies to enhance brand equity.

Product Development:

• Work closely with product development teams to ensure new products align with 4Ps, brand identity and values.
• Participate in the creation of product names, packaging, and promotional materials.
• Provide input on product features and enhancements based on consumer feedback and market trends.
• Trend mining and competitive intelligence 

Stakeholder Collaboration:

• Build strong relationships with key stakeholders, including customers, partners, and internal teams.
• Present brand strategies and campaign results to senior management.
• Act as a brand ambassador at industry events and conferences.

Brand Digital Presence:

• Oversee the brand’s digital presence, including website, social media, and online advertising.
• Implement content strategies to enhance online visibility and engagement.
• Monitor digital metrics and adjust tactics to improve performance.

EXPERIENCE 

• Minimum five years experience in CPG, consumer products and lifestyle brand experience
• Proven experience as a Brand Manager or in a similar role owning a P&L and commercializing products from concept to production

SKILLS & QUALIFICATIONS 

• Bachelor’s or Masters degree in Marketing, Business, or related field.
• Data driven strategic approach to everything 
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to translate ideas into actionable plans.
• Proficiency in marketing software and analytics tools.
• Passionate about dogs and an oversharer with dog pictures or videos
• Strategic planning and execution

ADDITIONAL ATTRIBUTES 

• Market research and analysis
• Creative design and branding
• Project management
• Digital marketing and social media
• Data analysis and reporting
• Team collaboration and leadership
• Passionate about branding and marketing
• Detail-oriented with a