Marketing Associate

Department: Marketing

Employment Type: Full Time

Location: Salt Lake City, Utah

Compensation: $60,000 - $65,000 / year

Description

Position Overview  Freezing Point is the fastest-growing frozen beverage company in the U.S. and the maker of Frazil, 100% Juice Frazil, Frazil Energy, and Café Tango. We are a fun, high-energy, and fast-paced organization passionate about delivering exceptional frozen beverage experiences.  We are seeking a Marketing Associate to support and execute marketing initiatives that drive customer acquisition, brand awareness, and engagement across multiple channels. This role is ideal for a creative yet data-driven marketer who thrives in a collaborative environment and is excited to grow with an innovative brand.  

Key Responsibilities

Content Creation & Media Management 

• Develop and execute engaging content across digital, social media, email, web, and print platforms in alignment with brand standards 
• Manage and update company websites and support email marketing campaigns to maintain a consistent and compelling online presence 
• Collaborate with cross-functional teams to create and distribute marketing materials that resonate with target audiences 

Consumer Promotions management  

• Develop and execute a nationwide promotion (Free Frazil Friday) 
• Create impactful POS and other marketing materials with graphic designers on the marketing team 
• Collaborate with businesses around the country to provide an excellent customer and consumer experience for all involved with Frazil's consumer promotions 

Marketing Analysis 

• Conduct market research to identify trends, customer insights, and competitive activity 
• Monitor and analyze marketing campaign performance to identify optimization opportunities and drive continuous improvement 

Data & Analytics 

• Track and report on customer engagement, acquisition, and retention metrics using analytics tools 
• Support strategic decision-making by providing data-driven insights and recommendations 

Customer Acquisition 

• Assist in developing innovative strategies to attract and retain customers 
• Support the execution and optimization of digital advertising campaigns to maximize reach and conversion 
• Other duties as assigned 

Skills, Knowledge and Expertise

Minimum Qualifications & Competencies:  

• Bachelor’s degree in Marketing, Communications, Business, or a related field 
• Proven project management experience with the ability to manage timelines, priorities, and multiple initiatives simultaneously 
• Foundational marketing experience with a solid understanding of marketing principles, branding, and customer engagement strategies 
• Experience working with data analysis and marketing performance metrics to evaluate and optimize campaigns 
• Experience with digital marketing tools, including social media management, email marketing, website management, and analytics platforms 
• Exposure to or experience with digital advertising, including paid social, search, or display campaigns 
• Strong written and verbal communication skills 
• Proficiency in Microsoft Office and familiarity with marketing software and tools 

  Preferred Qualifications & Competencies: 

• Hands-on experience with digital ad buying and campaign optimization 
• Experience developing and executing social media strategies 
• Interest in brand management and supporting brand consistency across channels 
• Familiarity with HubSpot or similar CRM and email marketing platforms 
• Experience working in a fast-paced, entrepreneurial, or high-growth environment 

  Required Soft Skills:  

• Creative thinker who enjoys brainstorming, collaboration, and idea generation without ego 
• Adaptable and eager to stay current with evolving marketing trends and tools 
• Strong executor who balances creativity with follow-through and project completion 
• Exceptional communicator comfortable presenting ideas and collaborating across teams 
• Relationship builder who values trust, active listening, and adding value internally and externally 
• Analytical and data-driven, using research and metrics to measure effectiveness 
• Fun, energetic, and aligned with the Frazil brand—bringing positivity without sacrificing quality or accountability 

  Physical Demands & Working Conditions:   

• Frequently communicate with team members via phone, email, or in person  
• Fully onsite position in Salt Lake City, UT