Marketing Associate

Overview and Summary

We are Automotive Business Scientists. We empower our clients to turn overwhelming industry data into discovery, action and measured success. We are unique market leaders because we find and examine possibilities through the clarity of a scientific lens. To solve the toughest client challenges, we need curious, creative and dedicated people to join our team.

 

We search out individuals who align with our core values and who adhere to the highest standards of integrity and ethics in everything they do. Our company is filled with the brightest minds and the biggest hearts at every level. We recognize that personal success takes on many different forms of the course of our lives – both professional and personally – so we provide a myriad of benefits and programs focused on Wellbeing, Growth, Community and Recognition. One size does not fit all, so we encourage every Urban Scientist to discover their own formula for success. If this sounds like the kind of company you would like to work with, Apply Now!

 

POSITION OVERVIEW:As a Marketing Associate, you will execute event marketing strategies, customer onboarding, and retention. Responsibilities include managing industry events, sponsorships, private events, ensuring a seamless dealer onboarding experience, and designing multi-channel engagement strategies to boost retention, loyalty, and upsell opportunities.

 

Workplace flexibility has taken on a whole new meaning here at Urban Science. The requirements of each team, role and employee can look quite different. Leaders work with their teams to determine the right balance for working in-person and remotely, considering the needs of the business, our clients, cross-functional projects, individual work, and individual preference. This role is a hybrid role, with a requirement of 1 day per week in the Detroit office, with additional days as needed.

 

URBAN SCIENCE DOES NOT AND WILL NOT PROVIDE IMMIGRATION RELATED SPONSORSHIP FOR THIS ROLE, NOW OR IN THE FUTURE.

Essential Duties and Responsibilities

• Manage all aspects of event logistics from conception to execution; booth set-up, giveaways, entertainment, travel/accommodations, registrations
• Manage support services and vendors as needed to execute event vision
• Manage budgets for programs and finalize billing payments and cross-charges as needed
• Forecast and track expenses throughout the planning process; investigate and explain variances; expedite final invoice reconciliation & payment
• Develop new and interesting strategies to generate event traffic and deliver our brand/strategic message, including landing pages, email campaigns, and partners with internal Communications Team to develop associated communication initiatives (internal/external)
• For internal events, will coordinate location scouting, catering, rentals and track RSVPs
• Working with Marketing leadership, create and manage onboarding communication materials, including welcome emails, user guides, tutorials, and educational content.
• Manage onboarding campaigns for new launches to drive early adoption and long-term engagement via marketing automation platform (HubSpot).
• Monitor onboarding content usage and effectiveness, making data-driven optimizations to improve adoption rates.
• Working with the Marketing Specialist, develop collateral, tools, and communications that support engagement initiatives and can be repurposed for future programs.
• Manage dealer and usage campaigns across dealer initiatives.
• Work closely with internal sales teams to refine upsell and cross-sell strategies, ensuring alignment with customer needs.
• Work with manager in completing own annual goal setting and performance review in a timely manner.
• Work with manager to prioritize other duties as assigned.

Qualifications - Education and Experience

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, ability and/or competency needed for successful performance in the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Verbal Communication: Requires the ability to compose and verbally deliver information of varying levels, using appropriate grammar, tone, inflection and non-verbal cues, while also listening to and correctly deciphering verbal communication delivered by others.
• Written Communication: Requires the ability and capacity to communicate ideas, to turn facts and data in compelling stories using appropriate grammar, syntax and sentence structure.
• Results Oriented: Requires the ability to strive for optimal results by taking