Marketing Analytics Senior Manager

Company Description

At Informa, no two days and no two people are the same, and you'll find the freedom, opportunity and support of a fantastic community to make a real impact.

We’re an international business that connects specialists with knowledge, helping them to learn more, know more and do more through live and on demand events, digital and data-driven services and academic research.

We are home to over 14,000 colleagues across 30 countries and are a member of the UK’s FTSE 100 group of leading public companies. We’re thrilled to be named one of Britain's Most Admired Companies, a recognition highlighting the trust we’ve earned, the confidence we inspire in our investors, and our commitment to delivering long-term value and impact.

In Global Support, we provide expert guidance and hands-on support to the Informa Group and Informa’s many business teams. Across tech, finance, legal, corporate development, HR, communications, operations and many other areas, we work collaboratively and flexibly to help our brands serve their customers and help the company succeed.

Job Description

This role is based in our New York / Dallas / Boulder or Phoenix offices.

The Marketing Analytics Senior Manager is the operational backbone of the Marketing Analytics Center of Excellence (CoE), leading a team of multiple Portfolio Marketing Analysts to deliver world-class analytics across the Fashion, Health & Nutrition, Manufacturing, and I&C portfolios. This role owns the standardization, scalability, and flawless execution of reporting frameworks that power data-driven decision-making across the business. You'll be responsible for building the infrastructure and processes that ensure every stakeholder receives consistent, high-quality insights, while recruiting, developing, and scaling a high-performing analytics function capable of supporting multiple business units simultaneously.

As the leader of the CoE's delivery function, you'll balance strategic thinking with hands-on execution. You'll architect a team structure that can flex across portfolios, mentor analysts to reach their full potential, and create a culture of continuous learning and excellence. You'll work directly with your analysts to implement advanced modeling techniques, troubleshoot complex data challenges, and ensure reporting outputs meet the highest standards of accuracy and relevance. You'll also serve as the key liaison between your team and portfolio marketing managers, translating business needs into analytical solutions and ensuring insights are delivered with speed and precision. This is a role for someone who thrives on creating order from complexity, building talent pipelines, and establishing scalable systems that grow with the organization.

Reporting Line VP, Marketing Analytics

Key Responsibilities

• Team Building and Leadership Development: Recruit, onboard, and develop multiple analysts into a cohesive, best-in-class analytics team. Create individualized development plans that build technical depth and business acumen. Foster a culture of collaboration, innovation, and accountability across the team.
• Organizational Scalability: Design team structures and workflows that enable seamless support across multiple business functions and portfolios. Build cross-functional capabilities within the team to ensure flexibility and resilience as business needs evolve.
• Capability Building and Upskilling: Establish comprehensive training programs to elevate team expertise in advanced analytics, emerging tools, and industry best practices. Mentor analysts to develop both technical mastery and strategic thinking skills, preparing them for future leadership roles.
• Operational Delivery and Resource Management: Direct the daily activities of multiple analysts to ensure timely delivery of standardized reporting and ad-hoc analysis. Manage team bandwidth and resource allocation strategically, particularly across high-volume portfolios like Manufacturing.
• Standardization and Quality Control: Develop and maintain universal reporting templates and KPI frameworks. Ensure all analytical outputs are accurate, consistent, and adhere to the "gold standard" protocols established by the CoE.
• Methodology Implementation: Lead the execution of advanced modeling techniques, including Lead, Attendee, and Audience segmentation. Ensure these models are applied consistently across all portfolios to drive campaign optimization.
• Tactical Stakeholder Management: Act as the primary point of escalation for Portfolio Marketing Managers and Campaign Managers regarding reporting delivery and insight interpretation.
• Continuous Improvement: Identify eff