Marketing Analytics & Operations
Anchorage DigitalAbout the role
With the evolving landscape of digital threats and an increasing volume of sophisticated attacks by malicious actors, we have a security policy mandating all new hires complete an in-person onboarding process - no exceptions. Security is our foundation and we prioritize physical identity verification and secure IT setup. While our security and IT logistics require physical presence to protect our infrastructure from sophisticated global threats, this move is equally about our Village culture. We believe that a laptop can be shipped, but our culture cannot.
Anchorage Digital is looking for a high-impact Marketing Analytics & Operations Manager to architect and scale our marketing data ecosystem. This role goes beyond reporting—you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making.
You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem.
This is an ideal role for someone who thrives in ambiguity, enjoys building from 0→1, and is excited to wear multiple hats across analytics, systems, and strategy.
Core Competencies
- Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights
- Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture
- Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)
- Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions
- Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes
Technical Skills:
- Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems
- Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution
- Build and maintain scalable dashboards and reporting frameworks across:
- Performance marketing
- BDR outbound
- Field & event marketing
- Develop multi-touch attribution models and conversion tracking methodologies
- Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions
Technical & Analytical Ownership
Complexity and Impact of Work:
- Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity
- Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale
- Partner closely with Data teams to ensure data consistency and governance across systems
Systems & Data Architecture
Organizational Knowledge:
- Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI
- Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization
- Conduct deep-dive analyse
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