Marketing Analyst

Aura is on a mission to create a safer internet.  In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly.  This is an exciting phase at Aura, and our team of over 500 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. 

Come join us for the ride!

The Marketing Analyst will own the integration and ongoing implementation of Martech that supports performance analytics, enabling the Marketing team to drive strong annual double-digit growth. In addition, the Marketing Analyst will support channel managers and leadership teams with analysis and insights gained from marketing analytics. This role supports the direct-to-consumer Marketing team and reports directly to the Senior Manager, Growth Insights.

 

Key Skills:

• Maintain a deep understanding of data sources and quality across Aura and within the Marketing team to ensure data integrity in all analyses.

• Manage integration process with third-party analytics solutions.

• Own the ongoing configurations of Google Tag Manager and Google Analytics.

• Work with vendors to ensure the Marketing team is maximizing the capabilities of third-party services, as well as internal offerings and options to build.

• Interface within the broader Marketing team to optimize programs within and across channels, and develop improvements to anomaly detection and alerting.

• Enable and provide reporting and analysis of campaign performance, conversions, etc. to Marketing team leaders.

• Develop strong partnerships with our Analytics and Finance leads in forecasting and planning processes.

 

What you bring to the table:

• 2-5 years of relevant experience analyzing marketing data and/or enabling others to do so to drive growth and optimization within and across channels

• SQL experience preferred

• Relevant experience managing marketing technology integration, implementation, and performance

• Experience with tag management systems such as Google Tag Manager and Tealium preferred

• Experience with tracking and reporting tools such as Google Analytics and Data Studio, Impact, and Tableau

• Familiarity with fundamentals of web development and Javascript preferred

• Excellent writing and communication skills

• Service-oriented, high-energy, low-ego, optimistic, and exceptional team player

• Ability to work with a remote team is paramount

 

 

 

 

 

Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

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