Market Research Analyst

Company Description

Miller® is about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial needs for welding safety and health.

We’re about the partnership and the work. Our products are designed with our users for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Job Description

The Market Research Analyst plays a crucial role as a valued member of our dynamic Sales & Marketing team, reporting directly to the Market Insights Manager. Your expertise and contribution will be instrumental in empowering our customers to build the world. We achieve this through trusted partnerships and innovative solutions, combined with our relentless commitment to providing simple, impactful, and memorable experiences. By utilizing various research platforms, you will collect, analyze, and socialize critical customer feedback to drive our organizational growth and enhance the experiences we offer.                                                                                                                                                                                               

1.  Collaborate with the Market Insights Manager and other stakeholders to develop research objectives and methodologies that align with business goals.
2. Design and conduct primary research studies, focusing on quantitative and qualitative insights, primarily through survey development.
3. Analyze research data using statistical techniques and data visualization tools to uncover meaningful patterns, trends, and insights.
4. Prepare comprehensive reports and presentations that communicate research findings, recommendations, and actionable insights to key stakeholders.
5. Collaborate with cross-functional teams, including Sales, Marketing, Product Development, and Customer Experience, to provide data-driven recommendations for product enhancements, market segmentation, targeting, and positioning.
6. Assist in the development of market research surveys and questionnaires, ensuring they are designed to elicit valuable insights and align with research objectives.
7. Stay updated on the latest market research methodologies, tools, and technologies, and make recommendations for their implementation within the organization.

Qualifications

1. Must be legally authorized to work in the United States without Company sponsorship now and in the future.
2. Bachelor's degree in Marketing, Business Administration, Market Research, or a related field. 
3. Proven experience as a Market Research Analyst or similar role, with a strong track record of executing research projects and delivering actionable insights.
4. Proficiency in using market research tools and platforms, such as survey software, data analytics software, and data visualization tools - Microsoft Office, Qualtrics (or other similar research tools), and Power BI (or other similar data visualization tools).
5. Strong analytical skills and ability to interpret complex data sets, draw meaningful conclusions, and generate actionable recommendations.
6. Solid understanding of statistical concepts and experience with statistical analysis techniques.
7. Excellent written and verbal communication skills, with the ability to effectively present research findings to both technical and non-technical audiences.
8. Strong attention to detail and ability to prioritize and manage multiple projects simultaneously.
9. Ability to work independently and collaboratively in a team-oriented environment.

Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Additional duties may be assigned based on business needs and individual capabilities.

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Additional Information

As an Equal Opportunity/Affirmative Action Employer, ITW  does not discriminate in hiring or in the terms and conditions of employment because of an individual's race, color, religion, gender, national origin, age, disability, sexual orientation, marital status, veteran status, arrest rec