Market Manager, Agave

Location: Miami, FL, US, Remote

Careers that unlock the magic of human connection  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!  

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!  

The salary range for this role, based in Florida is $101,920.00 to $127,400.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. 

Major Responsibilities / Accountabilities  

- Individual:

• Owns total Agave category Net Sales performance and execution in on premise, on premise chains, independent retail and retail chain channels for all assigned markets
• Builds PRUSA agave portfolio brands by identifying and overseeing targeted sell-through activities (implementing national programs, identifying and executing local promotions) and ensuring ROI for all market resources for all assigned markets
• Ensures execution of effective "local-level" agave category plan, including PRUSA strategic initiatives, innovation launches, and local KPIs, in line with state priorities at the local / channel level
• Owns PRUSA agave brand single barrel program sell-in and complete execution through to retail / on premise launch and sell-through
• Ensures execution of PRUSA agave brand standards through rigorous communication, training and education, distributor sales team co-selling, and support of distributor teams, both dedicated (ALD) and full-book teams, with clear communication and consistency
• Owns relationships with small number of agave-specific key accounts (including on premise, on premise chains, independent retail and retail chain channels) to implement PRUSA retail execution standards, innovation + distribution priorities, and local / national programs
• Prioritizes high NNS SKU sell-in and sales team training and supports new item launches through communication, education and co-selling initiatives.  
• Owns key account staff training and education across all channels, on and off premise
• Owns agave experiential and consumer facing event identification and collaborates with FMM and local teams for involvement in execution and consumer interaction.
• Train, motivate & develop distributor’s sales teams to achieve targets by executing flawlessly in all trade channels through co-selling and flawless execution
• Support agave category sales force presentations (including general sales meetings, road shows, fiscal kick off meetings)
• Leverage market level data dashboards (yDrink, Microstrategy, D-STAR), Power BI, and custom dashboards & reports to assess + track performance, SKU gap voids, sell-through and re-buy rates, identify agave category net sales + overall business growth opportunities, and inform strategy and decisions within territory
• Monitors and tracks agave retail pricing of PRUSA agave brands and competitor agave brands to ensure price strategy compliance and recommends further price programming to capitalize local market opportunities
• Supports PRUSA state manager with PRUSA agave brand forecasts for territory and monthly commentary on performance vs. opportunities

- Collaborates:

• Works closely PRUSA state leads / Market Managers to support distributor sales teams and PRUSA commercialization team to create local execution plans against total agave portfolio that deliver against financial objectives, KPIs, and strategic imperatives (with State Director + Field Marketing Manager)
• Identifies, plans, and executes account sell-through activit