Market Development Associate

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Market Development Associate is part of the strategic advisory team to the business which influences the development of relationships with key clients and prospects in order to create RSM promoters in the business community. Driven by a developing understanding of RSM’s business, the industries we serve and the growth objectives of the markets, the market development associate supports development and implementation of go-to-market activities aligned with enterprise industry and LOB strategies to strengthen relationships with key targets, including existing clients and prospects, as well as key community influencers. They are aligned with RSM’s Communication, Marketing and Growth (CMG) enterprise goals and programs. The market development associate will be industry or location-focused and have responsibilities for helping nurture growth in the local markets. Regardless of prime responsibility, this role is responsible for supporting overall health of the markets they serve, in support of the market development manager.

ESSENTIAL DUTIES:

Supports the creation of the local association strategy in collaboration with the market development manager or senior associate either by industry or location; assists in building and maintaining relationships with strategically aligned external organizations, ensuring focus on showcasing RSM’s expertise and advancing relationships with identified focus targets; assists with  positioning RSM thought leaders and industry eminents to increase RSM’s exposure on the market level all in alignment with enterprise, line of business, industry and CMG goals and priorities.

Marketing support to local leadership and practice stakeholders in the markets from either a local market lens or an industry perspective in the following manner.

Local market:

• A developing first-choice advisor to market leaders on implementing marketing strategies that support overall business objectives based on market conditions, competitive positioning (specifically key market/industry insights from business developers, pursuit teams, and COIs in the field, and intelligence from local market publications), and internal research tools and data, with support of the market development manager, to make suggestions on marketing tactics.

Industry:

• Accelerator of new and expanding business through account-based marketing strategies. Supports Growth Accelerator Team team leaders and the local teams and in alignment with enterprise line of business and industries, to facilitate targeting by industry. Provides support tools and market insights to inform targeting decisions, and support in advising on the development of these relationships. May work with the teams in creating relationship development plans and in account strategy development/pursuit discussions.

• Supports the advancement of focus target relationships in an industry by seeking and providing transparency into demand generation results coming through enterprise marketing campaigns (interpreting, analyzing, synthesizing, and providing feedback on digital metrics); in conjunction with the Market Development Manager, the associate applies insights to bring ideas and observations to local teams on how to accelerate target relationships based on stages of the buyer journey.

Works closely with local practice leaders and counterparts across the CMG organization to ensure timely execution of integrated marketing plans that are aligned with and support key business strategies for assigned growth team(s), markets, industry(ies) or service lines; work in partnership with aligned business developers to achieve strategic growth objectives.

Supporter and contributor to local go-to-market/intentional growth team meetings, applying national programs to local market target audiences to support growth efforts, offering an informed perspective on ways to deepen the relationship through a marketing lens i.e., relevant content, buyer journey stages/personas, marketing programs, etc.

Supports integration of national priority industry or LOB marketing strategies and programs locally with a focus on targeting priority clients and focus targets to drive growth, deepen relationships, and measure effectiveness. Contributes to the ongoing development of strategic national marketing programs