Manager, Talent Brand

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Most importantly, we seek people who are excited about crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there. 
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

Our world class Talent team builds the foundation of our success by finding and hiring extraordinary people that share our vision. We are looking for a Manager of Talent Brand to help us optimize the way we represent ourselves to and engage talent across all of our hiring channels, especially public channels that drive traffic to our Careers page.  You will partner across every facet of the Talent team in order to understand where our best hires are coming from and how our hiring channels operate today, and then create a strategy to get even more top talent to join the company.  If you thrive through building, experimentation, data-driven decision making, and optimization, this is the role for you! 

What You'll Be Doing (i.e., Job Duties): 

• Own and evolve Coinbase’s Talent Brand strategy across all of Coinbase’s public channels, driving awareness of Coinbase as a potential employer in key segments.
• Own and drive active candidate “top of funnel”, optimizing our speed and cost of talent acquisition by driving more high-quality candidates proactively to Coinbase.
• Execute all aspects of Talent marketing; from employer branding and positioning to partners and vendors, social media and engagement campaigns, SEO, and external communications.
• Work cross-functionally with Talent leadership, Talent events, product marketing, tech, design, brand, communications, and others to launch new partnerships, campaigns, and content.
• Think outside the box about the future of crypto, devising creative and innovative strategies to attract top talent to Coinbase more efficiently, using methods and approaches that are not yet in play.
• Develop and implement robust programs to accurately attribute the impact of our Talent Brand campaigns, ensuring clear linkage between initiatives and measurable results.
• Measure and report against the performance of Talent Brand initiatives.

What We Look For In You (ie. Job Requirements):

• 7+ years of Talent / Employer Brand or Product Marketing experience.
• Experience with end-to-end ownership and optimization of high-volume candidate or customer channels and social media / campaign strategy, from creating awareness to driving action.
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-dri