Manager, Store Experience Marketing Strategy

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Overview:
At CVS Health, we are transforming our front store into a gateway for healthcare. With over 7,500 retail locations, we aim to guide millions of Americans on their healthcare journeys. We seek innovative marketing, customer experience, and service design leaders who think big and push boundaries to drive results for both customers and the business.

Role Summary:
As the Marketing Manager on the Store Experience Strategy team, you will be instrumental in delivering new and exciting experiences within our CVS Pharmacy retail locations, with a focus on ease and consistency. Collaborating with cross-functional teams across the enterprise, you will manage the end-to-end delivery of customer-focused, best-in-class Store Experience campaigns and projects, including merchandising initiatives and strategies such as our signature seasonal programming, brand launches, and category reinventions.

Key Responsibilities:

• End-to-End Project Delivery: Implement customer-focused front store shopper experience strategies, utilizing best practices while innovating new tactics to meet objectives.

• Creative Brief Development: Drive the creative brief to optimize consumer decision-making and revenue. Gather and deliver creative feedback based on the approved strategy.

• Data-Driven Insights: Leverage insights from various internal and external data sources to craft strategies and plans. Regularly visit stores, complete hindsight/retrospectives, and conduct competitor analyses.

• Cross-Functional Collaboration: Establish and maintain strong relationships with key stakeholders at the Manager and Senior Manager levels, including Front Store Marketing, Merchandising, Creative, Agency, Legal, Clinical, Finance, and Operations.

• Signage Coordination: Help coordinate the prototyping, printing, and shipping of campaigns.

• Field Communications: Develop and/or coordinate field-facing communications for key projects.

• Process Evaluation and Improvement: Identify and implement new opportunities and process enhancements for workstreams to gain efficiencies and achieve more effective outcomes.

Required Experience:

• 5+ years of marketing experience with a solid foundation in business, retail, and consumer understanding; experience in retail marketing, shopper marketing, store experience, or retail agency/strategy is strongly preferred.

Preferred Qualifications:

• Self-Motivated: High-capacity individual who thrives in a demanding, performance-driven environment and makes thoughtful decisions under tight deadlines. Proven ability to manage a portfolio of projects on time and on budget.

• Excellent Communication Skills: Ability to articulate ideas simply and effectively in both written and oral forms across diverse audiences. Demonstrated experience communicating progress and risks to Senior Managers/Directors, along with proposed risk mitigation solutions.

• Collaborative Track Record: Proven ability to work with internal and external partners across levels to deliver business results.

• Creative Collaboration Experience: Prior experience working with creative agencies, providing strategic direction, feedback, and ensuring alignment with brand strategy.

• Intellectual Curiosity: Willingness to question the status quo to drive improvements and optimizations.

• Retail Environment Familiarity: Strong understanding of the in-store retail environment and the end-to-end consumer shopping experience.

• Matrixed Organization Experience: Experience working in a highly matrixed organization.

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