Manager, Social Media - Gaming Network

Company Description

Social Media is important to the lifecycle of Red Bull content. Red Bull social media programs are engaging more than 40 million fans, setting live-streaming records on YouTube, enabling rich customer dialogues via Twitter, and much more. The Social Media Manager for Gaming leads new and innovative social media programs and content output on both social and owned platforms, keeping Red Bull as part of the Gaming conversation on social platforms. By leading social content strategy, developing and producing social-first formats and managing a network of content creators, producers and editors, the Social Media Manager exponentially increases the impact of Gaming content at Red Bull.

Job Description

OWN SOCIAL MEDIA PROGRAMS

Own the daily U.S. output of Red Bull Gaming channels, maintaining and publishing against an effective social editorial & programming calendar.

Lead the development of social strategy for Red Bull Gaming channels, focused on engaging competitor, heavy enthusiast, and session gamers.

Develop tactics for expanding Red Bull’s Gaming social media audience & engagement.

Oversee the tone of voice on Red Bull Gaming social channels.

Be the social expert for Red Bull Gaming in the U.S., educating the team on social best practices & trends.

Lead the adoption of and strategy for emerging social media platforms for Red Bull Gaming

CREATE SOCIAL-NATIVE CONTENT

Develope, produce, and manage the execution of social-first formats, series, and stunts — ideating concepts, securing cross-functional buy-in from media & marketing stakeholders, and managing production teams to execute.

Lead the social strategy for midform and tentpole content releases, using platform best practices to guide production teams and maximize the impact of content projects.

Lead the creation of content plans for on-site event coverage, managing freelance production staff to bring events to life on social.

Document event coverage & social format strategies to create best practices for future activations.

SUPPORT PROGRAMMING PLANS

Manage the programming calendar for social content releases & activations on gaming channels.

Provide strategic direction for promoting and covering Red Bull Gaming sponsored Players, series, live events, & more via social channels, establishing best practices and production workflows.

Ensure Red Bull’s presence in the U.S. gaming space is strongly represented on owned & social platforms with a clear value proposition to consumers.

Partner with internal Audience Insights & Media Insights teams to lead research and analysis on content performance, leveraging results to improve production processes and content output.

NETWORK & COLLABORATION

Work effectively and manage stakeholders across departments in Red Bull North America, global HQ, and regional offices.

Confidently manage delivery of projects to ensure they are timely, editorially strong, and budgetarily efficient.

Manage a rolodex of freelance editors, overseeing premium social output for Gaming channels.

Collaborate with internal teams (production, marketing, paid media, commercial, and platform partnerships) to track, measure, and promote success.

Qualifications

5+ years of experience in content production & strategy, gaming-focused social media, and community management (Twitter, TikTok, etc.); experience in YouTube, Twitch, and/or owned distribution channels a plus

Hands-on experience creating content for digital platforms – managing freelance production resources, on-site event coverage, working with creators & influencers, etc.; experience in gaming content a strong plus

Knowledge of social platform CMS capabilities, live streaming, copywriting, and copyright management

Vital planning, project execution, and analytical competencies

Knowledge of audience analytics, audience development, and the ability to understand and learn from data

Additional Information

The base salary range for this position is $101,365 to $112,034 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability,