Manager, Social

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

The Social Media Manager oversees IPG Mediabrands’ interactions with audiences through supporting content strategies on social media platforms and engaging the IPG Mediabrands communities.   
  
Duties include developing social media strategy, creating content, collaborating with cross-functional teams to amplify key moments and initiatives that build corporate culture, compiling and analyzing engagement data, managing employee advocacy initiatives, and identifying trends in community interactions.   
  
You'll be a skilled writer and copyeditor with a keen aesthetic sensibility, and ability to clearly communicate complex ideas and brand identities in a compelling fashion. A passion for diversity, equity, and inclusion is a must, and a strong interest in professional and personal development is a key trait, this in addition to a core expertise in social media, marketing, and brand strategies.  

Responsibilities

• Lead the execution of campaigns and ensure consistency across social media channels and brands.  
• Monitor and analyze social media data to ensure strong post performance and brand awareness.  
• Represent the Social Media team with internal cross functional partners like Talent Attraction and Development   
• Ensure brand consistency in copy through tone, voice and terminology to aid scaling brand and company awareness on popular social media platforms such as LinkedIn and Instagram.   
• Assist in the social media and community interaction between people and the company, and ensure a positive audience experience with the IPG Mediabrands’ community and prospective employees.   
• Engage employees internally, increase employee engagement and brand loyalty, and broaden IPG Mediabrands’ social media presence by managing employee advocacy.  
• Craft content around thought leadership, culture, recruitment, and professional development   
• Maintain team content file management, ensuring creative and documentation is organized and well maintained  

Desired Skills & Experience

• 4+ years of social media management experience (preferably in a B2B industry, agency, or technology related field)   
• Strong aesthetic eye and experience in Canva and/or Adobe Creative Cloud Suite is a plus 
• Strong writing skills and copywriting experience. Must be a dynamic thinker and learner, with a pulse on t