Manager, Property Marketing

JLL empowers you to shape a brighter way.  

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

Manager, Property Marketing 

The Property Marketing Manager leads the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer, but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently.  

This person will primarily spend their time: 

• Building marketing plans that align with the goals of building owners and property representatives  

• Managing the associated project plans required to bring all tactics to market 

• Providing art direction to visually express the plan 

• Developing marketing assets using InDesign, PowerPoint, and property marketing technologies 

• Creating email marketing campaigns 

• Overseeing and project managing property promotion events 

• Tracking results and proposing changes based on responses and metrics 

PRIMARY RESPONSIBILITES 

• Lead development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology 

• Develop consistent messaging and deploy variations on messaging by communication medium 

• Create, implement and track marketing plans and budgets, including objectives, timelines, marketing elements, costs, resources, media buys, etc.  

• Develop sample materials and presentations for large pitches 

• Present property marketing strategies, plans and ideas internally to garner feedback/support and to clients to secure feedback/approval 

• Develop client event strategy and execute events including managing relationships with outside vendors  

• Develop creative briefs to engage with creative team and partners 

• Scope and oversee photography, videography and other vendor coordination as needed to promote assigned properties 

• Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients 

• Act as project manager for the marketing plan and related marketing tactics, including naming and branding creation, brochure development, direct mail campaigns, presentations, events, on-site marketing centers and other environmental graphics, etc., partnering with the internal graphics team or outside vendors 

• Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack