Manager, Programmatic

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

The Addressable Activation department serve as Mediabrands hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Manager is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!

Responsibilities

• Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
• Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes
• Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance
• Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting
• Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company
• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
• Evaluates information and leverages experience to identify and solve on-going or complex problems
• Requires understanding of the industry, processes, procedures and systems within own and related areas

Required Skills and Experience

• Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
• Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
• Intermediate knowledge of technology or measurement ad tech solutions, including platforms DV360, TheTradeDesk, Amazon DSP, CM360
• Intermediate knowledge and skills in data analysis
• Confident collaborating with others
• Experience with Project / Account Management
• Advanced communication skills; clear and succinct communication
• Mediabrands does not require candidates to have a college degree

 

Desired Skills and Experience

• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience with managing existing business relationships, partnerships, and alliances internally and externally
• Ability to assess and rank issues and tasks in order of importance for taking action
• Has gained prior experience in actual situations to recognize recurring meaningful components
• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern

 

 

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