Manager, Product & Solutions Marketing

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and  life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Job Summary

The Manager, Product & Solutions Marketing, is responsible for the execution of integrated marketing campaigns that support pipeline development, strengthen brand awareness and differentiate Cardinal Health Sonexus™ Access and Patient Support within the market. This role coordinates cross-functionally with Digital Marketing, Creative Services, Brand and external agency partners to bring go-to-market strategies to life.

The ideal candidate combines strong organizational and executional excellence with strategic thinking and business acumen, with a proven ability to translate market insights into effective marketing programs. Experience in patient support services or healthcare marketing is preferred, but candidates with strong, transferable B2B marketing and demand generation experience are encouraged to apply.

About Sonexus™ Access and Patient Support

Cardinal Health Sonexus™ Access and Patient Support helps specialty pharmaceutical manufacturers remove barriers to care so that patients can access, afford and remain on the therapy they need for a better quality of life. Our diverse expertise in pharma, payer and hub services allows us to deliver best-in-class solutions — driving brand and patient markers of success. We’re continuously integrating advanced and emerging technologies to streamline patient onboarding, qualification and adherence. Our non-commercial specialty pharmacy is centralized at our custom-designed facility outside of Dallas, Texas, empowering manufacturers to rethink the reach and impact of their products.
 

Responsibilities

Market Insight and Positioning

• Analyze market trends, customer needs and competitive landscape to inform marketing strategy, messaging and promotional plans
• Leverage research, voice-of-customer insights, and industry engagements to identify new growth opportunities

Campaign Execution and Optimization

• Execute multi-channel marketing plans across paid, owned and shared strategies, including media, social, search, email, digital and content
• Ensure delivery of high-quality content and creative aligned to business objectives
• Supports the tradeshow strategy and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events
• Make both incremental improvements and rapid pivots in response to performance data, business needs and industry shifts

Sales Enablement

• Align messaging and campaign activity to buyer journey stages and sales priorities
• Develop and deliver sales enablement materials to support effective commercialization

Marketing Impact and Demand Contribution

• Drive improvements in lead-to-MQL-to-SQL conversion rates and overall funnel efficiency
• Partner with Business Development and Lead Generation teams to align marketing efforts to strategic accounts and high-value opportunities

Performance Analysis and Reporting

• Conduct performance analysis across campaigns, channels and audience segments
• Translate data into actionable insights and strategic recommendations
• Clearly communicate results and business impact through executive-ready reporting

Qualifications

• 4-8 years of experience in B2B demand generation, product marketing or growth marketing preferred
• Bachelor’s degree in marketing or related field preferred
• Experience executing multi-channel marketing campaigns (digital, paid media, events, content)
• Demonstrated success working closely with cross-functional, matrixed environments
• Ability to travel up to 10%
• Experience in pharmaceuticals, market access or patient support services
• Experience with account-based marketing or high-value deal support
• Familiarity with SEO/AEO, paid media platforms, retargeting and marketing automation tools

What is expected of you and others at this level

• Exhibits an ability to t