Manager, Product Marketing

Product Marketing
The Product Marketing job obtains, organizes, analyzes, interprets and reports market-related information to determine market potential of a product or service. Working independently under limited supervision, this job performs marketing analysis to support the selection, design, development and promotion of new or enhanced insurance products.

Key Responsibilities and Duties

• Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
• Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
• Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
• Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
• Analyzes the product P&L (e.g. budgeting, expenditures, profitability, and ROI).
• Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

• 3+ years of experience in Marketing

Preferred Qualifications:

• 5+ years of experience in Marketing and Financial Services
• Knowing how to best communicate complicated category in a simplistic way
• Strong communication skills (oral and written)
• Understand the competitive market
• Experience in Customer experience strategy
• Ability to manage high volume of marketing assets, including web properties and educational library

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Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-08-05

Base Pay Range: $78,800/yr. - $131,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.