Manager, Marketing Operations

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. 
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. 
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism. 
 
If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

We are seeking a highly organized and strategic Manager of Marketing Operations to optimize communication, processes, and tools that drive efficiency across our marketing and sales teams. This role will be responsible for implementing workflows that streamline cross-functional collaboration, managing timelines in partnership with the innovation team, and ensuring the necessary marketing tools are in place to support new product launches. Additionally, this individual will lead strategic sourcing initiatives such as swag, in-store tools, and asset management systems, and will be critical in managing our eCommerce presence.  The ideal candidate thrives in a fast-paced environment, is detail-oriented, and has a strong ability to translate marketing strategies into operational excellence. 

CORE JOB DUTIES 

• Extend brand marketing strategies across multiple markets, ensuring adaptation to state-specific requirements. 

• Ensure all marketing materials comply with state regulations. 

• Build and maintain marketing material sources of truth and playbooks for efficient distribution. 

• Build, maintain, and optimize a centralized creative asset database for field teams and dispensaries. 

• Lead the internal marketing communications platform, acting as the primary liaison between brand, sales, and region marketing teams to ensure seamless execution. 

• Serve as the primary point of contact for Innovation and Operations project managers. 

• Identify and manage strategic partners to support marketing initiatives, including swag and merchandising. 

• Oversee vendor relationships for swag, technology, and creative services. 

• Execute eCommerce strategies, manage vendor relationships, and optimize digital platforms for enhanced performance. 

• Improve marketing workflows, streamline approval processes, and enhance compliance tracking for operational efficiency. 

 

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor's degree required. 

• 3+ years of experience in marketing operations, brand marketing, or related field. 

• Track record of managing cross-functional teams and coordinating between brand marketing and sales.  

• Experience overseeing vendor relationships, including creative agencies and marketing tool