Manager, Marketing – Digital Partnerships

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. 

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world. 

Job Description

At NBCUniversal, we not only have content that informs and inspires, we also have the capabilities to forge connections amongst our viewers. We create content that helps our clients reach and engage with diverse audiences and help them scale those messages better than anyone else in the business. With streaming and within digital, we can work more creatively within advertising and push the limits on what is possible.

The Digital Partnerships team at NBCUniversal are at the forefront of pushing those limits. Our team represents high-value digital products and partnerships including Apple News, Anzu, Peacock, Peacock Kids, Advanced + Programmatic Advertising, and more.

The Marketing Manager, reporting to the Marketing Director, will support and contribute to the development of Digital Partnership strategy. In this role you will work directly with internal stakeholders to develop new packages, go-to-market strategies, and support sales and planning teams as an internal liaison for all custom client-related matters.

RESPONSIBILITIES

Strategy & Partner Development: Be a primary point of contact for the Kids genre across NBCUniversal including Peacock Kids, YouTube, and Universal Kids. The Manager will develop new packages, strategize on new products, and create positioning materials. The Manager will also support the team on our gaming partner, Anzu, and the expansion of our Advanced Data and Advertising products.

Pre-Sale & Client Relations: Partner with sales to create custom marketing proposals. Attend meetings with internal stakeholders and sales teams to identify client needs. Synthesize client direction, sales strategy, cultural/market trends, and consumer insights into compelling strategic advertising solutions that deliver on the brand objective and KPI.

Post-Sale Activation: Oversee the execution of digital campaigns across Apple, Anzu, Kids, and Peacock by serving as a centralized point of contact and ensuring that all stakeholders are adhering to the terms of the deal and campaign is meeting or exceeding performance expectations

People Leadership: Management of Marketing Specialist inclusive of career development, coaching, digital marketing educations, delegates assignment, & manages workflow.

Qualifications

• Exceptional visual storyteller: Proven ability to weave insights and ideas into compelling, coherent stories using PowerPoint and other desktop design applications
• Analytical Marketer: Experience with manipulating data to inform a marketing strategy and feels comfortable analyzing different data sets. Has the ability to visualize storytelling that translates into learnings/insights, best practices, and marketing positioning/strategy.
• Audience Buying Expertise: Has an established understanding of audience targeting, ad effectiveness, and attribution.
• Team Oriented: Ability to work in a highly matrixed environment and effectively take direction and apply learnings to everyday responsibilities; can-do attitude. Creative confidence and an ability to contribute ideas in a creative group atmosphere
• Excellence at maintaining diplomacy: Experience working with team members of seniority, managing conflicting priorities while keeping composure and effectiveness through written and verbal communication.
• Self-Motivator: can take limited direction and produce tangible results tackling problems completely and with total ownership. Ability to anticipate and accommodate needs, requests, and issues and develop options for paths forward when necessary 

Requirements

• 5+ years of experience at an agency, media company, streaming platform, sales organiz