Manager - Marketing Automation

Company Profile
80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose
We are seeking a highly skilled Marketing Automation Manager to lead our marketing automation department, with primary responsibility for Oracle Eloqua. In this pivotal role, you will drive the strategy, execution, and optimization of automated marketing campaigns to enhance lead generation, nurturing, and customer engagement. You'll oversee integrations with our core tech stack—Salesforce for CRM, Optimizely for website personalization, and Smartly for paid media—while managing a team to ensure seamless data flow and campaign efficiency. The ideal candidate is an Oracle Eloqua expert who can elevate our marketing operations to deliver measurable ROI and personalized customer experience.

Position Type
Exempt


Major Tasks, Responsibilities & Key Accountabilities
• Lead Oracle Eloqua Operations: Design, build, test, and deploy complex automated campaigns, including email nurturing, lead scoring, segmentation, and A/B testing within Oracle Eloqua. Ensure high deliverability, personalization, and compliance with anti-spam laws.
• Tech Stack Integration and Optimization: Manage seamless integrations between Oracle Eloqua and Salesforce (CRM), Optimizely (website), and Smartly (paid media). Collaborate with teams to automate data flows, enrich customer profiles, and track multi-channel performance.
• Team Leadership and Development: Supervise and mentor the Marketing Automation Specialist and Customer Data Enrichment Developer. Foster a collaborative environment, provide training on Eloqua best practices, and delegate tasks to maximize team efficiency.
• Performance Analysis and Reporting: Monitor campaign metrics (e.g., open rates, conversions, ROI) using Eloqua's analytics tools. Generate insights and reports to inform strategy, identifying opportunities for optimization and scaling successful tactics.
• Strategy and Innovation: Develop and implement marketing automation strategies aligned with business goals, incorporating best practices like dynamic content personalization, behavioral targeting, and AI-driven predictive scoring.
• Compliance and Best Practices: Ensure all activities adhere to data privacy regulations and industry standards. Stay updated on marketing automation trends, such as zero-party data collection and omnichannel orchestration, to keep our programs cutting-edge.
• Cross-Functional Collaboration: Work closely with sales, content, and product teams to align automation efforts with broader marketing initiatives, ensuring lead handoff processes are efficient and effective.

Key Performance Indicators
• Lead Generation Volume: Number of new leads captured through automated campaigns, ensuring steady pipeline growth
• Conversion Rate (Lead to Retail): Percentage of leads that progress to Retail, indicating effective nurturing. Use Eloqua lead scoring and Salesforce integration to monitor progression rates.
• Email Campaign Performance: Metrics like open rates, click-through rates (CTR), and conversion rates to assess engagement and content relevance. | Analyze Eloqua email reports; benchmark against industry
• ROI on Marketing Automation: Return on investment from campaigns, showing financial impact
• Pipeline Velocity: Speed at which leads move through the funnel, from initial contact to closed-won deals. Measure average days in each stage via Eloqua-Salesforce sync; factor in optimizations from data enrichment.
• Data Quality and Enrichment Accuracy: Effectiveness of customer data management, overseen by the Customer Data Enrichment Developer. Audit error rates in Eloqua databases (e.g., duplicate records, incomplete profiles); track enrichment success rate.
• Campaign Launch Efficiency: Time and resources to deploy new campaigns, reflecting operational agility. Track average days from planning to launch; include team input from the