Manager, Marketing Analytics - Migraine

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The APEX (Analytics and Performance Excellence) team supporting AbbVie’s US Commercial organization is 250+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us. 

Job Description:

This role will be a trusted advisor to Migraine commercial leadership, leveraging superior customer and marketplace understanding that will deliver insights highlighting business opportunities and guiding brand strategy.  The Manager of Marketing Analytics will design, implement, manage, analyze, and effectively communicate marketing analytics initiatives. This individual will derive high-impact learnings from behavioral analytics, which includes developing and deploying analytic solutions based on business needs and supporting the measurement of brand strategies and tactics at a national and sub-national level. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. 

This position’s primary objectives: The Manager will partner with brand teams to help formulate commercial brand strategy, identify tactical opportunities, lead insight discovery, and develop metrics and practices for measuring and improving marketing and promotional tactics, campaigns, and initiatives.

This role will collaborate with key APEX partners (Field Planning, Above Brand, Patient Services, Market Access, etc) and other cross-functional partners and internal stakeholders such as Finance and Marketing to design, build, and implement reporting, analytics, and optimization solutions as well as develop a holistic perspective and recommendations to commercial team stakeholders.

Key Responsibilities:

• Serve as analytics partner to the Migraine commercial team– and offer a wide variety of analytics solutions– ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Derive findings and implications from patient, physician, or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the monthly digest, annual brand planning processes; and develop fact-based recommendations to optimize performance. 
• Determine sub-national (physician, sales region levels) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
• Demonstrate a strong understanding of pharmaceutical data, data science and modeling techniques and the ability to synthesize insights into compelling narratives.
• Is highly proficient at vendor and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions
• Ensure all marketing analytics activities are conducted in accordance with financial and ethical compliance guide