Manager, Insights & Analytics

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Wasserman is looking for a motivated Manager to join our Next Gen Insights & Analytics team.   

This position is part of Wasserman’s Next Gen department that creates marketing programs to connect brands with the next generation of consumers - from Gen Alpha to Gen Z and Millennials, and from high school through college and young adulthood. The Wasserman Next Gen Insights & Analytics team shares this audience-focused perspective to advance our Next Gen consumer expertise.  

The candidate should be analytically minded and able to execute primary consumer research (quantitative and qualitative). We look for those fueled by innate intellectual curiosity with unshakable accountability and a team-first attitude.    

On the Wasserman Next Gen Insights & Analytics team, the Manager will integrate multiple data sources to build audience understandings and associated strategies, while also executing rigorous measurement protocols to assess program performance. 

What You'll Do:    

• Assist in the day-to-day execution of multiple research projects to inform activation strategies, shape recommendations, and optimize performance  

• Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data   

• Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources  

• Learn and utilize measurement models to inform ROI for clients  

• Support a wide range of business development efforts, including the creation of new client pitches and responses to RFPs  

• Monitor the Next Gen consumer engagement landscape to keep internal stakeholders and clients abreast of key trends and developments   

• Work collaboratively with team members to develop and craft internal and client deliverables,