Manager, Growth & Content Strategy
Dotdash MeredithAbout the role
Job Title
Manager, Growth & Content StrategyJob Description
About Your Role:
Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith’s portfolio of brands including top ten properties in Finance, Entertainment, Health, Tech, Home, Education, and Travel.
The Manager reports to the Associate Director of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). This role will specifically focus on our health properties Health, Verywell Health, Verywell Mind, Verywell Fit and Parents.. We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day.
About Your Contributions:
Working on strategies and innovative approaches to capture market share within competitive and occasional YMYL topic areas
Partner with brand leadership and product management to create requirements to improve each site based on SEO research
Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
Developing programs to elevate existing content into the best content on the web
Improving structured data, taxonomy, linking and supplemental content
Stay current on industry news, conducts self-directed research and keeps a pulse on the industry through relevant resources
Evangelize SEO and content quality throughout the organization through effective communication, coordination, and education
About You:
4-6 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
Strong understanding of intent-driven audiences
Track record of delivering (and communicating about) business results from SEO investments
Consistently demonstrate entrepreneurial spirit
Superior project management
Exceptional Excel skills
Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
Familiarity with search analytics tools (rank tracking, Google Analytics, GSC, Looker)
Familiarity with Python, SQL, Hive, or Web crawling is a big plus
Web-development fluency—must be able to write precise technical SEO requirements
Bachelor’s Degree
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: $73,500 - $105,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insura
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s