Manager, Global SEO & AEO

Manager, Global SEO & AEO- REMOTE, US

Come build your career. 

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. 

The Job:

As a Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working as a Remote employee.

You’ll get to: 

• Execute technical SEO audits across SFCC, AEM, and Shopify brand websites — covering site architecture, crawl optimization, redirect management, canonical strategy, and indexation health.
• Serve as the technical SEO resource during new website builds and platform migrations: review staging environments, flag pre-launch issues, and validate post-launch technical health.
• Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup (Product, FAQ, HowTo, BreadcrumbList) across the brand portfolio.
• Own Core Web Vitals monitoring; partner with development teams to prioritize and validate fixes, and conduct log file analysis to identify crawl budget inefficiencies.
• Develop keyword research frameworks by brand, product category, and market — mapping intent signals to content types and customer journey stages.
• Produce optimized content briefs and conduct on-page audits covering titles, meta descriptions, headers, image alt attributes, and internal linking.
• Lead topic clustering and content gap analysis; guide content teams on AEO best practices including structured answers, FAQ schema, and AI-answer-optimized formats.
• Own SEO performance reporting across the brand portfolio — building dashboards in Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio.
• Conduct competitive gap analysis and monitor SERP features (featured snippets, PAA, AI Overviews) to surface ranking and visibility opportunities.
• Support regional and brand teams with ad hoc SEO/AEO guidance for campaigns, product launches, and platform projects; contribute to training materials and best practice guides.
• Support larger Digital COE Team initiatives and perform other duties as assigned.
• Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s or Master’s degree in Marketing, Communications Computer Science, related field; equivalent experience will be considered.
• 3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-marketing programs.
• Proven technical SEO skills: crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals.
• Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms.
• Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console).
• Solid working knowledge of Adobe Analytics or GA4; experience building dashboards in Looker Studio or equivalent.
• Working knowledge of HTML, CSS, and JavaScript as they relate to SEO; able to identify and communicate technical issues to developers.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range