Manager, Global Packaging, Technical Consumer Data Research

Manager of Technical Consumer Data Research (TCDR) Global Packaging reports to the Senior Director, Corp and leads Global Packaging by delivering front-end, consumer-centric technical insights that drive a prioritized global packaging innovation pipeline and enable right-first-time, high-impact outcomes. This role uniquely integrates consumer research leadership with deep technical packaging expertise to inform design, material, and format decisions grounded in both engineering feasibility and consumer desirability across TCCC beverage categories. 

Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes. 

Serving as a critical business partner, this role leads packaging-focused, end-to-end consumer-centric innovation learning agendas across global beverage categories. It collaborates closely with Marketing, Human Insights, Global Development & Innovation, Research to Experimentation and Packaging Research & Engineering to embed consumer insights into packaging engineering design, material innovation, new format development and OU packaging and product Innovations.

The role ensures that packaging research from exploration, ideation through to commercialization are optimized through rigorous consumer development and validation of technical excellence, delivering future-forward, right-first-time solutions that drive superior consumer experiences and sustainable business growth. 

Global Packaging Related Activities / Key Responsibilities 

• Lead end-to-end consumer-centric packaging research and learning agendas, translating insights into actionable design, usability, and technical requirements that guide global innovation pipelines. 

• Integrate consumer insights with packaging engineering design to optimize ideas from exploration through commercialization for performance, feasibility, and consumer acceptance.  

• Provide leadership in innovation of materials, new formats, design, aligning consumer desirability with processing, and manufacturing capabilities.  

• Partner cross-functionally with Marketing, Human Insights, Packaging R&D / RTE, Sustainability, and Innovation teams to embed consumer-driven insights into technical packaging decisions.  

• Identify and scale next-generation packaging technologies and formats through collaboration with external partners and internal networked teams.  

• Drive right-first-time, high-impact packaging innovation by de-risking decisions through integrated consumer validation, technical rigor, and clear linkage to business growth and sustainability goals. 

Function Related Activities / Key Responsibilities 

• Managing end-to-end delivery of research projects and initiatives. Ensure effective stakeholder engagement, alignment, and adherence to established governance, while supporting the adoption of best practices across markets and categories. 

• Act as a strategic partner to the business by contrib