Manager, Global Digital Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

Manages worldwide (WW) theatrical digital marketing campaigns across social, creative, partner and influencer executions for assigned film slate with a focus on earned partnerships and digital executions.

Your Role Accountabilities…

Within the role of Manager, Global Digital Marketing you will be responsible for a cross-section of duties from the below areas on a film by film basis shared with other team members:

Social Media Management

• Responsible for the day-to-day maintenance of social media profiles across various platforms (Facebook, X, Instagram, Pinterest, Snapchat, YouTube Shorts, TikTok, etc.) including copywriting, posting, managing the creation of social graphics, reporting and responding to fans, and flagging trends

• Review photography and make recommendations for social posting schedules and plan

• Create and maintain content calendars

• Contribute ideas as to how social can be embedded into digital marketing ideas and programs

• Create content for and manage social media streams for relevant talent, filmmakers, and partner pages

• Assist with managing time-sensitive trailer and content debuts

Creative

• Manage third-party vendors through the proposal, development, and execution process of ad units, site creative, and social media campaigns

• Ensure vendors produce quality work (technically functioning and of the highest possible quality for optimal user experience) on schedule and within budget

• Communicate feedback to vendors, manage vendor relationships, and assure the production process runs smoothly

• Research trends in advertising/marketing and brainstorm on innovative, first-to-market ways to debut content and create social programs

• Manage the QA process throughout the duration of a marketing campaign

• Review and approval of local international market creative as well as servicing of home office assets to markets for local use

Partner & Media Programs

• Execution and management of partner and media programs, digital content creation, games, apps, AR/VR production management, contests/sweepstakes, interactive features, viral campaigns and specialty media programs

• Ensure online ads are delivered on time, to specifications and on budget for each assigned online media plan

• Provide creative direction with media outlets and partners

Work with the larger WBD team

• Work closely with the media teams to ensure that creative and media investments are aligned

• Liaise with legal, to ensure digital campaigns are built in accordance with current laws, to ensure COPPA guidelines are met, that contests and sweepstakes are run in accordance to current law, all agencies are under contract and any other legal requirements as needed

• Work with film production units and internal marketing teams to gather assets for digital executions

• Meet with internal and external teams to formalize ideas and create campaign plans; obtain necessary approvals to move forward into production

• Liase with and plan digital/social activations across all Warner Bros. Discovery companies

General

• Ability to travel (both in and out of the LA area) to provide on the ground coverage and management of events and stunts such as junkets, premieres, screenings, etc.

• Work in tandem with other team members to ensure all work is completed in a timely fashion

Qualifications & Experience…

• Minimum 3 years professional experience required in film or digital/online marketing

• High school diploma or equivalent required

• College degree preferred; Marketing, Business, Digital Marketing, or other related field or equivalent experience highly desirable