Manager, Entertainment PR

The Cultural Connections Agency

Manager, Entertainment PR

Location: Remote (West coast preferred)

  

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI?

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop.

THE JOB. 

We are looking for a Manager, Entertainment PR, to join the growing PR team at WORTHI.

We are a team of passionate storytellers who understand the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. As a group of hard working, savvy, resourceful, professionals we connect our clients with targeted audiences reflective of the world we live in today.

The Manager, Entertainment PR will be supporting the PR department at WORTHI by assisting in the growth of our client roster and being a key driver in daily activities, outreach and execution across the team. 

The person who will be successful in this role is a strong communicator (written, verbal and presentation) with a deep rooted understanding of Black culture as well as general consumer audiences. They’re a passionate storyteller with experience authentically and effectively reaching Black audiences for TV/Film campaigns. This person is able to use their excellent organizational and administrative skills to help the team plan for tomorrow and prioritize tasks for today, with a willingness to pitch in outside of their designated responsibilities for the team and client’s success. They understand the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. They will have professional experience working in a fast paced, client-service agency environment. This person will be an energetic, dependable, team player and a self-motivated, resourceful contributor who is excited to learn and grow.

Reporting directly to Senior Manager, Entertainment PR, your duties will include, but not be limited to, the following:

• Overseeing administrative tasks for teams as needed including responsibilities such as media list building, media audits and competitive landscape analysis.
• Assisting with media strategy development.
• Pitching media and cultivating relationships on behalf of client campaigns, events, news, etc.
• Overseeing deliverables from junior team members focusing on meeting deadlines and quality control.
• Supporting teams and clients on-site at events and other in-person activations.
• Staying up to date on relevant industry trends and competitor news informing teams and clients of important updates.
• Occasionally supporting new business needs.
• Occasional evening or weekend work may be needed based on client needs.

Qualifications: 

• 2+ years of entertainment public relations experience at an agency or in-house (an emphasis on multicultural audiences is a plus).
• Knowledge of and experience targeting Black audiences and other historically underestimated audiences (Latinx, AAPI, LGBTQ+, people with disabilities, etc.) as well as general markets.
• Experience working with teams across multiple projects and with clients in the entertainment industry.
• Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, media pitches, client agendas, press releases, etc.).
• Excellent time management skills meeting all deadlines and able to prioritize tasks.
• Knowledge of and passion for storytelling, media relations and PR. 
• Strong computer skills and hands-on understanding of G Suite.
• Comfortable problem-solving on the fly.

THE HUMAN.
The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect