Manager, E-Comm Optimization & Personalization

As the largest jewellery company in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.  

   

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.  

 

About the Team:  
 

The eCommerce Personalization Manager is primarily responsible for utilizing our core machine learning and CRM tools including Kibo Personalization, SFRA and BloomReach to flawlessly execute our on-site personalization, A/B testing and optimization strategies for our core audiences while maximizing revenue on the US and Candian websites.  

 

This role plays a key role in creating pre and post-test analysis and reporting, partnering with local and global stakeholders. This person will be a driver in developing and informing the product roadmap. This role will be based in the New York City metro. 

 

 

Your Role as an E-Commerce Personalization Manager:  

 

• Cocreate a robust annual and then quarterly testing and personalization roadmap with global and local ecommerce teams and introduce new experience opportunities during peak promotional and campaign periods. 

• Execute weekly personalized experiences across homepage, category and product pages for key target audiences and track performance daily to optimize low converting experiences.  

• Create and develop a NAM specific work flow connecting requests and aligning with Trade, Content, and Analytics in order to bring together a 360 degree view of the customer experience  

• Create and organize ticket requests in JIRA and manage updates and responses to local and global teams in a timely manner.  

• Utilize knowledge of HTML, CSS and JS to create advanced tests around UX/UI and assist in troubleshooting website functionality issues 

• Analyze audience segment database within testing tools and consumer databases to ensure targeted experiences reach their highest match rate potential.  

• Support with developing new dashboards within ContentSquare around customer journey trends, identify how different audiences behave on site during various trading periods and highlight new areas of opportunities to run targeted experiences.  

• Conduct competitor analysis and identify new AI driven virtual tools to drive guided selling that assist in increasing basket and conversion and support with UAT when new tools are introduced.  

• Build strong internal relationships with US ECommerce, merchandising, operations and wider marketing & Global ECommerce team. Collaborate with and learn from colleagues in similar roles globally. 

• Develop an end to end testing program with supporting financial evidence in order to hit commercial goals 

• Execute weekly end to end personalized experiences  

• Identify new opportunities to increase conversion and repeat purchases 

• Successful influence the development of the Global Product Roadmap to drive NAM optimizations 

 

 

Craft your career with us if you have:  
 

• At least 3 years’ experience in testing and personalization or ecommerce website merchandising and optimization roles  

• Proficient in Personalization and Testing tools, ContentSquare or similar 

• Previous experience working closely with merchandising, marketing, and product teams needed 

• Experiencing owning or working collectively on developing or influencing a product/development roadmap  

• 3 to 5 years’ experience working with testing and personalization tools (Kibo Personalization preferred)  

• 1 to 3 years’ experience working in CoreMedia Content Management tool (or similar) 

• 3 years experience working in SFRA preferred  

• Proficient in Content Square, Adobe Analytics or similar 

• CoreMedia Content Management (or similar) experience required 

• JIRA ticketing system experience required 

• Content Square experience is preferred 

• Basic HTML, CSS and XML knowledge required 

• Proven experience in best practices of testing, financial modeling of tests, and optimization and drivers of online conversion 

• Deep rooted understanding of ecommerce platforms work, including the sales funnel, product catalog, cart and checkout processes, payment gateways, inventory manageme