Job Description Summary

The Manager of Digital and AI Marketing is responsible for developing and implementing digital marketing strategies that leverage AI technologies to enhance customer engagement, streamline marketing automation, and improve campaign performance across the portfolio (Molecular Imaging and Contrast Media). This role manages the digital ecosystem, digital tech stack, and the integration of AI solutions to drive data-driven marketing initiatives. The Manager will work closely with cross-functional product and marketing teams to optimize digital marketing efforts and ensure a seamless, technology-driven customer experience.

Job Description

Key Responsibilities: 

• Digital Marketing Strategy: Across the portfolio, develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. Use data insights to drive personalized customer engagement and improve ROI. 

• AI-Driven Marketing Automation: Across the portfolio, implement AI technologies to enhance marketing automation, including customer segmentation, predictive analytics, and personalized content delivery. Integrate AI-driven tools to streamline workflows and improve campaign efficiency. 

• Digital Ecosystem Management: Across the portfolio, oversee PDx digital ecosystem, ensuring a cohesive online presence across all digital touchpoints, including websites, social media platforms, mobile apps, and digital advertising channels. 

• Digital Tech Stack Optimization: Across the portfolio, manage and optimize the digital marketing tech stack, including CRM, marketing automation platforms, data analytics tools, and AI solutions. Ensure seamless integration between systems to enable effective data-driven marketing. 

• Performance Metrics and Analytics: Across the portfolio, use AI and data analytics to monitor and analyze digital marketing metrics, including traffic, engagement, conversion rates, and customer journey insights. Provide regular reports on campaign performance and recommend strategies for improvement. 

• Cross-Functional Collaboration: Across the portfolio, collaborate with marketing, sales, product development, IT, and other teams to align digital marketing initiatives with broader business objectives. Support the integration of digital and AI technologies across various departments. 

• Content Development and Digital Engagement: Across the portfolio, work with content creators to develop engaging digital content, ensuring that it is optimized for various platforms and audiences. Leverage AI tools to automate content personalization and delivery. 

• Data Privacy and Compliance: Ensure that all digital marketing activities comply with data privacy regulations and industry standards. Implement best practices for data security and customer privacy within the digital ecosystem. 

• Vendor and Technology Partner Management: Manage relationships with external vendors, technology partners, and digital agencies to ensure the successful execution of digital marketing campaigns and technology integration. 

 

 

Key Capabilities: 

• Experience in developing and executing integrated digital campaigns that drive engagement, lead generation, and customer retention. 

• Familiarity with AI-driven tools for personalization, campaign optimization, and real-time data analysis. 

• Proficiency in managing a digital marketing tech stack, including CRM systems (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., Marketo, Eloqua), and analytics tools (e.g., Google Analytics, Tableau). 

• Experience in integrating digital tools and platforms to create a and compliant and seamless digital ecosystem that supports marketing and customer engagement goals. 

• Strong anal