Manager, Data Marketing Solutions

Company Description

Informa, a leading international events, digital services, and academic knowledge group, has a new opening in its marketing services division, Informa Engage. This position will be an integral part of the Data Marketing Solutions team and will be responsible for supporting presales counts and project management for our data marketing products which include email, targeted advertising across the web and social media, and more.

Job Description

This position will get direction from the Director, Data Marketing Solutions. The role will entail creating market-specific audience segments across varied databases and CDPs for the execution of campaigns, consulting with sales reps to offer targeting guidance, and working with our deployment teams for campaign fulfillment.

This is an ideal environment for team players who thrive in a fast-paced, dynamic environment.

Responsibilities include:

• Create audience segments based on demographic and behavioral criteria for pre-sales initiatives and campaign execution
• Monitor advertiser email and digital campaigns for accuracy and optimization
• Track and deliver performance analysis reports and recommendations to sales reps and/or clients regarding emails and digital campaigns when necessary
• Resolve client issues, propose solutions, and escalate to the appropriate person to the point of resolution in a timely and efficient manner
• Work closely with sales reps and clients on challenging digital campaigns
• Proactively identify business opportunities and cross selling opportunities across markets
• Work closely with the digital delivery teams from setup through completion
• Assist in ad hoc projects as required

This position pays a salary range $55,250 - $75,000 depending on experience

Qualifications

• Bachelor’s Degree preferably in marketing, technology, or a related field
• At least 3 years of experience working in a database, DMP, and/or CDP
• Digital savvy with a solid understanding of data marketing and segmentation and digital marketing best practices
• Strong interpersonal and teamwork skills
• Proven ability to recommend audience segmentation and A/B testing strategies
• Highly motivated self-starter with strong analytical and communication skills
• Ability to communicate online performance metrics and ROI with sales reps and clients
• Fast learner with an eagerness to take on new projects and expand knowledge-set

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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