Manager, Creative Strategy

About Tastemade

Tastemade, part of Wonder Group, brings together a community of people to discover mouth-watering cuisines from around the world, explore never-before-seen destinations, and elevate everyday living spaces.

We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design across all major streaming and social platforms, making it easy for our global audience of millions of monthly viewers to tune in and enjoy.

Tastemade has been recognized with more than 65 awards, including three Emmy® Awards, three James Beard Awards, numerous Webby Awards, and has been twice recognized as one of Fast Company’s “Most Innovative Companies." This is where taste is made.

Join the Tastemade team—the ultimate lifestyle video storytellers. Inspire viewers to try new recipes in their own kitchen and embark on unforgettable journeys. You’ll help make the everyday more exciting, delicious, and extraordinary.

About the role

As a Creative Strategy Manager at Tastemade, you’ll be a key architect of our brand partnership solutions—translating advertiser goals into compelling, cross-platform campaigns that blend content, media, talent, and commerce.

This role is ideal for a creative and strategic thinker with a deep understanding of full-funnel marketing, paid and organic social, creator marketing, and performance media. You’ll partner closely with Sales, Social, Production, Talent, and Account Management teams to concept and package high-impact programs for enterprise and mid-market advertisers and their agencies.

You will own the strategic development of proactive pitches and RFP responses for the ad sales team. This role reports into the Head of Social and Branded Content, sitting within the larger Tastemade Ads team.

Key Responsibilities

• Develop compelling, scalable partnership strategies in response to RFPs and RFIs—clearly articulating the “why Tastemade” story and connecting brand goals to our editorial voice and the broader Wonder ecosystem including Grubhub, Blue Apron, and Wonder.

• Work alongside sales leadership to develop proactive sales packages supporting Tastemade tentpoles and seasonal moments. 

• Design full-funnel, platform-specific distribution plans for custom and supplied creative—leveraging best practices, emerging trends, CTAs, and retargeting strategies to drive performance.

• Surface actionable consumer and cultural insights through social listening tools, trend analysis, and platform behavior to inform campaign strategy.

• Collaborate with cross-functional partners (Social, Sales, Talent, Production, Account Management) to bring proposals to life—ensuring solutions are creative, strategic, and operationally sound.

• Own proposal development from concept to deck—translating big ideas into visually compelling, tactically executable programs.

• Serve as a client-facing creative lead—presenting ideas alongside sales to strengthen relationships and drive deal success.

• Lead high-impact initiatives while mentoring junior teammates to raise the bar across strategy, creativity, and execution.

• Manage our library of sales materials, keeping them up to date, and making sure that each respective team is working with the latest information/documents.

The experience you have

• 8+ years of experience in integrated marketing, brand strategy, or related roles within a publisher, media company, or agency. Prior experience working within or closely alongside an ad sales organization is highly preferred, as is expertise collaborating with food and beverage brands.

• Deep fluency in paid and organic social—understanding how content, media, and platform algorithms work together to drive performance

• Proven ability to translate brand objectives into full-funnel creative strategies that span awareness to conversion

• Strong grasp of creator marketing—experienced in leveraging talent to build credibility, engagement, and cultural relevance

• Track record of crafting platform-native content campaigns that delivers across KPIs like reach, engagement, click-through, and add-to-cart

• Strategic thinker with a sharp creative POV and a clear understanding of what makes content resonate on social, streaming, and commerce platforms

• Comfortable leading client conversations and presenting ideas with