Manager, Corporate Communications

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

About the Role

As Manager, Corporate Communications, you will help shape and elevate Authentic’s corporate narrative. Partnering closely with the VP of Corporate Communications, you’ll drive global storytelling, media relations, and cross-functional alignment to strengthen the company’s profile across regions and audiences. You’ll also play a key role in developing content for Authentic’s editorial and owned channels, including the newsroom, newsletters, and social platform, bringing the company’s voice to life for a global audience.

What You’ll Be Working On

• Corporate Narrative & Content Strategy
  
  
  • Collaborate with the VP of Corporate Communications to develop and execute communications and content strategies that elevate Authentic’s corporate profile.
    
    
  • Ensure consistency of messaging across all global touchpoints, reinforcing Authentic’s brand identity, business model, and growth goals.
    
    
  • Develop and manage social and digital content across earned, owned, and paid platforms.
    
    
  • Partner with PR, Marketing, and Events teams to create business-driven communications that amplify Authentic’s platforms, including Authentic Live, Authentic Studios, Marketplaces, Digital, and more.
    
    
  • Oversee regionalization of corporate messaging in APAC, EMEA, and LATAM, working with translation providers to ensure local resonance.
    
    
• Media Relations & Visibility
  
  
  • Manage Authentic’s media presence globally, including advertorials, corporate social campaigns, interviews, and events.
  • Build and maintain strong relationships with key business and trade journalists.
  • Develop and execute earned media strategies for corporate announcements.
  • Support thought leadership opportunities, including executive interviews, panel appearances, and bylines.
  • Support risk assessment, scenario planning, and message development, including partnering with Legal, ESG/CSR, and cross-functional partners to shape messaging on CSR initiatives.

• Planning & Analysis
  
  
  • Manage the corporate communications calendar to align with business priorities.
  • Track and analyze media coverage using MuckRack, delivering recaps, insights, and sentiment analysis.
  • Conduct regular reviews of the media landscape to inform strategy and identify opportunities for Authentic.
    
    

Must Haves

• Bachelor’s degree in Marketing, Communications or a related field.
• 3–5 years of experience in corporate communications with business and digital media expertise.
• Strong skills in writing, communication and editorial skills with experience creating press materials and managing media inquiries.
• Knowledge of media landscape, audience developmen