Manager, Content & Brand Experience

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About MetagenicsMetagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.People Culture FirstWe believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

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The Role

The ideal candidate has experience in a brand or agency environment that values bold thinking and originality, understands the role creativity plays in building modern brands, and thrives in collaborative, fast-moving teams.

 

Key Responsibilities

 

Advocacy & Influencer

• Manage multiple influencer relationships and campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
• Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels
• Exhibit expertise in social trends and the online supplement landscape to ensure we’re leveraging top creators in a timely and on-trend way
• Develop socially-driven programs in collaboration with HCP Marketing experts to drive awareness and sales lift conversion
• Help develop strategy for new and emerging platforms (TikTok Shop, Affiliates, etc.)
• Develop strategies to breakthrough and compete in the wellness social landscape
• Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
• Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
• Own recommendations and asset tracking documentation for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing

Paid & Analytics

• Track influencer and branded assests for use in paid media
• Review paid media reporting and make recommendations on content optimizations based on performance
• Ensure strategy, content creation and community management are constantly reviewed based on findings
• Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
• Thoroughly understand ever-evolving social metrics and liaise with global team on best practices and benchmark
• Manage social budget for your campaigns and ensure we optimize and spend wisely (bring in new partners as necessary) & find efficiencies based on business priorities

Strategy & Thought Leadership

• Work effectively with cross-functional teams (including but not limited to Paid Media, PR, Digital, Customer Marketing) to stay aligned on content output for activations
• Partner with marketing and cross-function partners on content production/shoots as needed
• Manage social listening requests from Marketing and executive team to give insight on launches and potential new product trends
• Maintain overarching familiarity with all campaigns in order to ensure diversity of creators across all activations
• Identify and implement test & learn social opportunities
• Develop and share trending content reports with the team

 

Basic Requirements

• 8-10 years' experience in Social Media, Influencer Relations and Paid Media experience for a consumer brand (in-house or agency) – ideally in the wellness space
• Ability to work cross-functionally and develop big picture strategy to grow the Metagenics brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
• Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
• Expert in social and digital landscape
• Experience in photography and editing a plus
• Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing
• Creative skills to develop new content & out-of-the-box thinki