Manager Commercialization - Tequila

ABOUT THE ROLE

Purpose

The Commercialization Manager creates a competitive advantage for Diageo by collaborating, creating and communicating the brands physical availability priorities across On, Non & Off -Premise Channels. This role provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding.

Role and Responsibilities

• Partner with Brand Teams, Agency Partners, the Business Development and Trade Development teams, to develop commercial plans, category growth drivers and programming to exploit growth opportunities for our emerging brands. 
• Represents the ‘customer’ and ‘shopper’ in the Joined-Up Business Planning process (internal planning). They are the guides in Brand Activation at the Moment of Choice and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans.
• The role supervises overall BTL marketing investments to ensure optimized delivery of annual targets and is the key arbiter of where, how and at what level our brands invest at the “moment of choice”

• Builds a driven advantage for Diageo by collaborating, crafting and communicating the brands physical availability priorities across On, Non & Off -Premise Channels.
• Provides critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding
• Manages a portion of BTL brand A&P budget to support BTL agency and other 3rd party work in support of the brand(s) in addition to providing strategic guidance on BTL growth driver investment through planning process
• Provides critical insights to commercial (BPM) and brand reviews (QR) and other key internal meetings – leading commercial course correction where necessary

Key Outputs

• Delivers “fewer, bigger, better” brand activations that truly impact the brand performance – grow share and deliver financial and consumer imperatives
• Every commercial touchpoint understands their role in supporting the Brand ‘Must Do’s’ following the Plan
• Employs Next Gen Marketing principles with a constant focus on recruitment and re-recruitment, supporting the availability agenda through the line by delivering outstanding Physical Availability plans for the brand

ABOUT YOU  

Preferred Experience, Skills and Education Requirements

• Bachelor’s degree in Business, Marketing or related field
• 5+ years of experience CPG Commercial and/or marketing experience
• Successful experience in a fast paced, shopper /consumer insight driven, matrixed environment
• Must have experience with business planning, budget management, commercial strategy and BTL creative skills
• Experience with beverage alcohol industry and 3 tier system preferred
• Resilience, comfortable with changes and ability to challenge status quo are important

Leadership and Dial Up Behaviors

Lean in to our “dial up behaviors” and core values

• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

EEO Information | Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent