Manager, Commerce and Retail Media

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Manager, Commerce and Retail Media will manage an eCommerce team in coordinating, planning, and reporting client campaigns. The manager will build client relationships to successful set goals and determine how to maximize those measures of success through tactical strategies and technologies.
 
We’re looking for a passionate and driven search and Programmatic professional, you excel at translating client business objectives at the senior level into eCommerce daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities

Responsibilities across partners and Retail Media Platforms such as Amazon, Walmart, Target, Criteo (and other emerging platforms.)
D2C Media Platforms such as Google, Bing, Shopping

Management & Client Engagement:

• Manage eCommerce Associates on the team and drive their career development; Support the team Director/Associate Director with ongoing client strategy and team management
• Establishment of team and client centric processes to improve overall team performance and minimize risk of human error
• Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting
• Professional communication with clients, vendors, and partners agencies with emphasis on storytelling and driving action

Campaign Planning:

• Understand client goals and how to maximize those measures of success through tactical strategies and technologies
• Create and deliver effective media plan details for integrated paid eCommerce and co-op advertising campaign efforts – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance

Activation:

• Develop, optimize, and maintain eCommerce campaigns for clients to improve performance against benchmarks; coordinate assets between creative agencies and client teams and budget management. 
• Brainstorm/research target and copy ideas for specific campaigns, including new betas and opportunities with our partners.
• Development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Analyze and report data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
• Develop, document, and implement eCommerce media best practices within client accounts.
• Keep abreast of industry news and developing POVs to communicate relevant updates to client.
  

Required Skills & Experience

• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
• Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Pacvue, Skai, Criteo, etc.) 
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies 
• Und