Manager, Business Development, Disputes - IP

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

The Business Development Manager – Americas Intellectual Property will support the business development and marketing efforts of the Intellectual Property Practice.

Responsibilities will include working directly with the Senior BD Manager, Associate Director of Business Development, and relevant partner stakeholders to execute on business strategy and drive these practice area priorities, which are focused on strategic business development, client and industry initiatives, market position and brand recognition efforts, and practice group operations. This role will have also responsibility for assisting on certain practice development tasks such as monthly team meetings, materials maintenance and experience infrastructure.

Business Development

• Provide strategic advice and day-to-day support on a range of Business Development priorities and ensure all Business Development activity is aligned to regional and global practice business plans
• Take a proactive lead role in pitches, proposals, and RFPs, capability statements and other marketing materials, using all firm tools and following firm protocols
• Strengthen the business development skills of the practice’s lawyers and raise their awareness of the help the Business Development team can provide – especially in the areas of pitch support and client relationship development
• Devise and implement a range of targeting and cross-selling initiatives and campaigns
• Assist with onboarding lateral partners & counsel

Marketing Communications (Internal and External)

• Work with the Firm’s Communications team to proactively suggest ideas to improve the profile and positioning of the practice group – both internally and externally
• Take a lead role in the drafting of certain submissions for legal directories (Chambers, Legal 500 and others) and award entries, coaching lawyers for directory interviews, providing feedback and reporting on rankings
• Supervise the preparation and maintenance of practice and lawyers on the Firm’s website and bio tool system
• Supervise the maintenance of client mailing list updates for the group and enhancing the use of available social media platforms

Practice Development and Infrastructure

• Work directly with the Senior BD Manager on practice development priorities such as experience database audits and ensuring the quality of information used for pitches and proposals, and projects with the research team to assist in gathering quality information that can be leveraged for pitches and RFPs
• Take a lead role in regular auditing of credentials and website content, including use of awards, client quotes, etc. on website practice pages
• Work directly with Senior BD Manager on monthly meeting efforts, such as preparing agendas and presentations

Events

• Identify internal and external event opportunities (including sponsorship and speaking slots) and assess the value, relevance and cost/benefits of these profile-raising opportunities, and working with the partners to ensure maximum benefit is realized from each opportunity
• Cooperate with the Events team on business development-related aspects of events planning and organization, e.g., strategize on clients to be invited to high-end events and seminars, identifying speakers, etc.
• Develop a close working relationship with key organizations essential for successful event organization, sponsorships and business profiling of the Firm
• Work with the Marketing Technology team to ensure a comprehensive understanding of the CRM and other tools available, and promoting the use of these tools amongst lawyers in the sections

Budgeting, Pricing, and Metrics

• Tracking Business Development budget for the relevant practice areas and assist with information audits, reconciliation and budget planning

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