Manager, Brand Partnership Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Reporting to the Sr. Director, Brand Partnership Strategy, this role is responsible for leading the development and implementation of the marketing promotional calendar associated with the Xfinity Rewards customer appreciation program, inclusive of media, owned and paid social/digital, and applicable influencer efforts. This role will develop and execute best-in-class programs that align with brand objectives, generate advocacy, capture attention, and achieve business results. Additionally, they will manage multiple initiatives simultaneously and act as a subject matter expert to various cross-functional leaders. The ideal candidate will excel in a fast-paced environment. This role requires the candidate to possess strong problem-solving skills, and be responsible for leading both internal and external meetings and presentations, with the ability to lead and motivate teammates in an effort to influence the role of brand partnerships across various levels of the organization.

In addition to acting as the Brand Partnerships team lead for Xfinity Rewards, this role will help steward other key consumer engagement initiatives with Comcast HQ and Division stakeholders.

This position will be based in Philadelphia, PA.

Job Description

Core Responsibilities:

• Lead development and implementation of Xfinity Rewards brand partnerships calendar (by availability, tier, fulfillment, and tactic)
• Collaborate daily with internal teams such as customer growth strategy, operations, legal, agency partners etc. will be core to the role for management of sweepstakes, exclusive customer offers, and new emerging product/tech advancements within the Xfinity Rewards platform
• Ensure alignment of Xfinity Rewards promotions with the overarching Xfinity marketing plan for the year (including key campaigns and cultural moments)
• Align with marketing, media, and customer base management teams to determine marketing/media support and programming associated with each reward
• Partner with media team to generate and distribute recap reporting evaluating KPI/ROI while providing thoughtful analysis and key learnings
• Act as team lead and spearhead key customer rewards based on quarterly priorities and cross-functional planning resources
• Manage agency partners, vendors, and key stakeholders to ensure flawless execution of campaigns and initiatives
• Lead the On-Site Activations Events Council, coordinating efforts across HQ partners, divisions, regions, and agency partners. This includes ensuring alignment between stakeholders, engaging key contributors, and leading recurring meetings to drive efficiencies and implement new ways to drive consumer engagement
• Serve as point person for the Brand Partnerships and Engagement team for monthly and quarterly budget management
• Other Brand Partnerships duties and responsibilities, as assigned

Other Requirements:

• Bachelor’s Degree and a minimum of 5-7 years of marketing experience
• A sophisticated understanding of the digital landscape and trends/best practices associated with social media platforms
• Experience in developing and executing marketing strategies inclusive of promotional sweepstakes
• Previous experience with partnerships and partnership marketing, preferably as part of a loyalty program
• Knowledge and ability to excel in a large, fast-paced, complex environment
• Ability to app