Manager, Brand Communications

GENERAL OVERVIEW:

Remedy Place is a first-of-its-kind social wellness club that is redesigning the meaning of social self-care. Inside our walls, social life is never sacrificed for the decision to lead a healthy lifestyle. Instead, both are mutually enhanced. Our holistic experiences help our community members find balance, operate at peak performance, and melt away the tension caused by life’s everyday stressors—all in an ultra luxe lounge setting.

The Manager, Brand Communications will play a critical role in shaping and amplifying the Remedy Place brand across all touchpoints. This role will develop and execute messaging strategies, public relations initiatives, ambassador partnerships, and community engagement programs. The Manager will spearhead communications on the marketing team and collaborate closely with creative and operational teams to deliver a cohesive engagement strategy that educates, inspires, and converts new and existing consumers.

Reporting to the Director of Marketing, this position is ideal for a highly motivated, organized self-starter with a passion for communications, brand storytelling, and wellness. The ideal candidate thrives in a fast-paced startup environment and demonstrates a deep understanding of community-building through impactful brand narratives.

ESSENTIAL RESPONSIBILITIES:

Brand Messaging + Communication 

• Craft and refine brand messaging for marketing campaigns, PR, programmatic and product marketing, website, app, in-club materials, Food and Beverage offerings, and retail.
• Develop customer-centric communication strategies to enhance the user experience and customer journey, ensuring alignment with brand values.
• Oversee membership communications, ensuring clear, engaging, and consistent messaging that aligns with business objectives.

Public Relations + Partnerships

• Develop and execute a comprehensive go-to-market (GTM) strategy for new club openings, product launches, and programmatic initiatives.
• Lead PR efforts, managing relationships with external PR agencies to maximize brand visibility.
• Build and implement ambassador and influencer programs to enhance brand awareness, engagement, and authenticity.

Digital Marketing + Community Engagement 

• Collaborate with the Senior Manager of Digital Marketing to design cohesive email and SMS campaigns that drive engagement and retention.
• Manage digital community interactions, including reviews and proactive audience engagement, to maintain Remedy Place’s strong online presence.
• Oversee the content calendar and collaborate with the creative team to deliver impactful marketing materials that align with strategic goals.

Creative Collaboration 

• Partner with the creative team to produce brand-aligned marketing assets, including paid media content, event materials, partnership collateral, and in-club signage.
• Ensure all creative outputs adhere to Remedy Place’s visual and messaging guidelines.

Event + Partnership Marketing 

• Develop and execute creative marketing strategies for events and partnerships that resonate with target audiences.
• Coordinate with ambassadors and talent to amplify brand initiatives through authentic collaborations that reflect Remedy Place’s values.
• Drive community engagement through innovative activations that connect the brand to its audience.

Post-Campaign Analysis + Reporting 

• Analyze the effectiveness of campaigns and initiatives, providing actionable insights to refine future strategies.
• Create performance reports that evaluate PR, partnership, and marketing efforts in terms of audience engagement, ROI, and alignment with objectives.

QUALIFICATIONS:

Education + Experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in communications, marketing or a similar role, ideally within wellness, hospitality, or lifestyle industries.
• Proven track record of developing and executing comprehensive marketing and communication strategies.

Skills + Expertise

• PR and Partnership