Manager, B2B Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, B2B Marketing

Manager, B2B Marketing

The B2B Marketing team creates differentiation for Mastercard by developing and executing marketing programs that use our brand investments and Priceless assets to drive acquisition, usage, and loyalty for our customers.

This role will be a merchant marketing lead within the travel vertical working with a key merchant partner to help grow their business and the brand, while delivering value to the partner and our cardholders.

Questions:

Have you ever served as a capability champion for internal and external customers, driving increased customer engagement, developing creative solutions to serve key business objectives, and providing excellent customer service?

Have you ever been a part of a cross-functional marketing team and delivered an integrated program centered on a customer business need and goal?

Are you a resourceful team player who can influence others and get support and advocacy from internal and external constituents?

Are you a capable storyteller who can build excitement around a creative idea with a customer?



Role:

The person in this role will work closely with the internal account manager and directly with the merchant partner to:

Lead strategic marketing planning for internal account team and to nurture collaborative business relationships with our external customer who is in the Travel vertical.

In partnership with the Account Management team, identify strategic marketing opportunities and lead the concept development, creation of marketing sales materials and the delivery of Priceless Experiences and usage campaigns in support of key Mastercard products, solutions and marketing platforms aligned to US business priorities

Expand visibility and use of existing Mastercard Priceless Marketing assets and capabilities, including the Priceless Platform

Determine what needs are currently unmet and work with a cross-functional team to enhance our tools, campaigns, and capabilities.

Serve as the Mastercard brand and marketing capability advocate for this partner: Play a critical role in demonstrating the value of our Priceless Brand campaign and other platforms to our partners, and leading on partnership innovation, branding at acceptance occasions including sonic and haptic integrations, and more.

Contribute to key team KPIs including revenue targets and customer channel marketing thresholds

Approach:

Serve as the key point of contact for and develop strong working relationships with account manager and cross-functional team.

Proactively identify, develop and implement effective partner marketing programs in partnership with the Mastercard Services team, designed to meet customer objectives and Mastercard business priorities

Create and execute customized marketing programs by leveraging existing sponsorship assets and developing new solutions to support Mastercard business and marketing initiatives for customer.

Work with internal customers, agency partners, and other parts of the marketing organization to execute initiatives.

Work closely with fellow IMC disciplines including Issuer Marketing, Consumer Marketing, Sponsorships, Media, and Communications, both locally and globally, as well as our agency partners to execute initiatives.


All About You

Highly creative and flexible, with the ability to work in a fast-paced environment

Optimistic, “can do” attitude

Strong interpersonal skills with the ability to build strong and authentic relationships

Comfortable working in a matrixed environment - ability to negotiate, influence and collaborate with various teams to complete projects

Strong communication skills (written and verbal)

Knowledge of the travel vertical, experiential marketing and the payments business is a big plus

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assi