Manager, Audience

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview: 

The Manager, Audience Analytics is a valuable team member supporting the development and execution of audience strategies for a major entertainment client. Collaborating closely with senior team members, you will contribute to data-driven audience visions and help turn them into action. You will use data to find insights that inform audience segmentation and targeting, supporting the Director and Group Director in their strategic work. 

The Manager will work with internal strategy, analytics media planning, and activation teams to ensure audience insights are used in marketing and media decisions. This role requires a good understanding of audience segmentation, data analysis, and how to use platforms to build audiences, with a focus on helping to drive business growth for the client. 

Responsibilities: 

Audience Strategy & Insights: 

• Support the development of audience strategies that align with the client's marketing goals. 
• Help to identify and analyze innovative approaches to audience targeting and segmentation, using the latest data and trends. 
• Contribute to the creation of presentations that communicate audience insights to the team and clients. 

Data Analysis & Audience Building: 

• Analyze audience data from diverse sources to find key trends and opportunities. 
• Build and implement audience segments within various platforms (DMPs, DSPs, social media platforms, etc.) demonstrating deep understanding of data used and how it delivers against media objectives. 
• Measure and analyze how audience segments are performing, providing insights and recommendations for improvement. 

Data Stewardship & Integration: 

• Support the onboarding and integration of data into IPG’s InterAct platform, working closely with the team. 
• Help to identify opportunities to use data to improve ability to deliver against client goals and increase media engagement. 

Collaboration & Communication: 

• Work with internal strategy, media planning, and growth analytics teams to ensure audience insights understood and applied. 
• Partner with the audience science team to use advanced modeling techniques for audience understanding. 
• Work with media partners and technology vendors to implement audience targeting solutions. 
• Communicate audience insights and recommendations to the team clearly and concisely. 

Client Support & Growth: 

• Support the development of client points of view (POVs) on audience-related topics by providing data and insights. 
• Participate in client meetings, providing audience insights and recommendations. 
• Stay up-to-date on the latest trends and best practices in digital media, audience strategy and data analytics.