Manager, Analytics

<p><strong>Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a Manager, Analytics to help spearhead growth for our Data + Analytics team. Total compensation for this role, is expected to be between </strong><strong>$110,000 and $135,000</strong><strong> per year. At this time, we will not be able to provide sponsorship for this role.</strong></p> <p>Walker Sands is seeking a Manager, Analytics to join our DATA practice (Data, Analytics, Technology and AI) and be the analytics lead on a focused set of B2B accounts, working closely with account teams and integrated strategists to turn data into insights that drive real decision making.</p> <p>This is a hands-on role. You’ll be the analytics lead on your own accounts with support of the SVP, DATA. You don’t need a lot of direction and are comfortable working through ambiguity. You bring a practitioner's mindset to data: skeptical of bad numbers, comfortable in the weeds, and able to translate what you're seeing into something an account team or client can actually understand.&nbsp;</p> <p>The work is both deep and wide and evolves as you do. In the near term, you’re establishing reliable reporting and measurement foundations across your accounts. Additionally, you’ll be a critical member of helping shape how Walker Sands thinks about media performance, KPIs, and measurement, including contributing to proprietary frameworks like our Outcome-Based Marketing (OBM) models. And as the practice scales, you’ll build and lead a team of analysts helping do this work.&nbsp;</p> <h2><strong>Key Responsibilities:</strong></h2> <h3><strong>Reporting &amp; Dashboard Ownership</strong></h3> <ul> <li>Build and maintain client-facing performance reporting: clean, accurate, on time</li> <li>Connect and validate data sources across paid, organic, earned, and CRM channels</li> <li>Manage reporting continuity through data infrastructure evolves</li> <li>QA your own work. You don't ship until you've verified the numbers make sense</li> <li>Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatches</li> </ul> <h3><strong>Performance Analysis &amp; Insights</strong></h3> <ul> <li>Move beyond report delivery into actual analysis: what's working, what's not, what should change</li> <li>Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients</li> <li>Contribute to measurement planning and KPI frameworks as those conversations mature on your accounts</li> <li>Contribute to the refinement and redevelopment of proprie